Latest Posts

Social Media Trends in Hotel Marketing

by March 24, 2011 1:24 pm 2 Comments

In February and March, TripAdvisor published the 2011 Accommodation Owners Survey of U.S.A. and UK. They announced the results of its first annual survey of more than 1,000 U.S. accommodation owners -- hoteliers, B&B owners and innkeepers – and over 500 British hoteliers and B&B owners who revealed their plans to attract travelers in 2011 and increase repeat customers. The results are astonishing: 99 % of the U.S. accommodation owners plan to respond to online guest reviews: 72 percent plan to respond to both positive and negative reviews. 14 percent plan to respond only to negative reviews. 13 percent plan… read more »

Improve your Hotel’s Social Media Management: Get a first look of TrustYou Analytics by joining one of our free Webinars

by March 17, 2011 4:07 pm 2 Comments

You are interested in our reputation management tool TrustYou Analytics but you don't have enough information about it yet? We recommend you to join one of of our free webinars. conference connection over the Internet from your computer wherever you are in English or German live presentation with live demo of TrustYou Analytics ask any questions during the webinar spend just 20-30 minutes for a better knowledge about TrustYou Analytics The next scheduled webinars are on Friday, 25th of March 2011: in German at 10 a.m., in English at 11:30 a.m. on Thursday, 31st of March 2011: in German at… read more »

Facts and Figures about the Accor Group

by March 14, 2011 2:35 pm Leave a comment

In february, we had a deeper look into the facts about the Accor group. The Accor group includes about 15 complementary brands - from luxury to economy. We compared the 13 most relevant of them analyzing all available hotel reviews from 41 sources like Tripadvisor and Holidaycheck all over the world. We looked at the TrustYou-Score of all hotels (that normalizes grades in different scales e.g. stars, school grads, 1 - 10 points, thumbs up or thumbs down, etc.) and at the number of comments with positive, neutral or negative tendency. Comparison of the TrustYou-Score Very good Hotels With a… read more »

Meet us at ITB Berlin – The Worlds Leading Travel Trade Show® this week

by March 10, 2011 11:29 am Leave a comment

The TrustYou team will be at the ITB in Berlin, Germany this week (March 09-13). Co-Founder and Managing Director Benjamin Jost will speak at the Roundtable of PhocusWright@ITB on wednesday, 9th of March at 3:45 pm. Our Founders and Managing Directors Benjamin Jost and Jakob Riegger and our Executive Vice President Sales International Kristof Roemer will offer demos of our product TrustYou Analyics to interested hotels attending the tradefair. We look forward to showing you our wide product range: Our reputation management tool for hotels, TrustYou Analytics with a lot of new interesting features Our Widget API featuring numerous ways… read more »

TrustYou receives award at the PhoCusWright Innovation Summit

by November 17, 2010 1:20 pm Leave a comment

TrustYou’s founders Benjamin Jost and Jakob Riegger are currently attending the PhoCusWright conference in Arizona. Yesterday they took the stage at the Travel Innovation Summit, where the world’s most innovative travel start-ups present in front of an audience, and a panel of judges that will eventually decide who will get to present once again in the finalists’ round today. This year’s motto is “Chaos Calls”, referring to the explosion of UGC on all kinds of portals. And what better response to that call than a social semantic search that lets you analyze millions of reviews in just a few seconds.… read more »

Trustyou collects and sorts hotel reviews

by August 12, 2010 8:28 pm Leave a comment

Find aggregated hotel reviews on But can you really trust the site? What’s hot: TrustYou uses a proprietary search engine that enables users to find reviews by preferences, such as “family-friendly hotels in Seattle” or “New York, dogs.” Sort your results by score (based on how positive or negative the reviews were overall), price or star rating, or view them on a map. The list of hotels includes reviews from across the web based on your search. Click on the reviews to see how the hotel scores with online chatterboxes. I liked clicking on the main hotel link to… read more »

Die Top3 Hotelstädte in Deutschland

by May 31, 2010 2:12 pm Leave a comment

"Fünf Sterne Luxushotels sind immer hui, ein und zwei Sterne Buden immer pfui" - das würde wahrscheinlich jeder von uns ohne nachzudenken unterschreiben. Doch stimmt das wirklich so? Wir haben uns gefragt, was denn die Millionen Hotelbewerter im Internet dazu meinen und uns knapp 4.000 Hotels in Deutschlands 20 größten Städten angeschaut. Das Ergebnis: 5-Sterne Hotels haben im Durchschnitt das Prädikat "Sehr Gut" (mit knapp 93 von 100 Punkten im TrustYou-Score), was nicht wirklich überrascht. Interessant allerdings ist, dass die 1-2 Sterne Hotels im Durchschnitt bei 81 Punkten liegen, was ebenfalls noch dem Prädikat "Gut" entspricht. Damit wäre oben genanntes… read more »

Erfolgsanalyse im Web 2.0

by May 25, 2010 3:35 pm 2 Comments

Wie wird der Erfolg im Web 2.0 messbar? Best Western Hotels optimieren mit TrustYou Analytics ihr Online-Monitoring und Qualitätsmanagement im Internet. Mittels statistischen und semantischen Auswertungen aller relevanten Online-Bewertungsportale, Blogs und Internetquellen sichert Deutschlands größte Hotelgruppe ihren hohen Qualitätsstandard. Eschborn / München, 25. Mai 2010. „Das Internet wird nicht nur als Hotelbuchungskanal immer wichtiger. Heute rücken das Web 2.0 und Social Media in den Fokus zur Messung der Gästezufriedenheit“, erklärt Marcus Smola, Geschäftsführer Best Western Hotels Deutschland. Die Hotelgruppe mit über 190 Hotels in Deutschland hat deshalb ihr Online-Monitoring ausgebaut. Seit Anfang des Jahres setzt Best Western TrustYou Analytics ein,… read more »

LastMinute zur WM in Südafrika

by May 11, 2010 11:09 am Leave a comment

Vom 11. Juni – 11. Juli 2010 findet die 19. FIFA Fußball- Weltmeisterschaft in Südafrika und damit die erste überhaupt auf dem afrikanischen Kontinent statt. Eigentlich schon Grund genug sich dieses historische Ereignis nicht entgehen zulassen. Aber neben dem Fußball hat das Land noch viel mehr zu bieten. Der Staat am südlichsten Zipfel des Kontinents ist kulturell und landschaftlich einer der facettenreichsten der Welt. So bietet die 3.000 km lange Küste erholsamen Strandurlaub oder, wem das zu langweilig ist, auch aufregende Aktivreisen in die Savannen und schneebedeckten Berge Südafrikas. Seinen einzigartigen Charme hat das Land aber den gastfreundlichen Einwohneren zu… read more »

Die 7 Weltwunder der Moderne – und wir meinen nicht (unbedingt) diese Hotels

by April 27, 2010 4:02 pm 2 Comments

85% of travelers consult guest reviews prior to booking a hotel. By and large, hoteliers are coming to grasp the importance of peer reviews and many have jumped on the online-reputation-management bandwagon. Tools that help hoteliers analyze what guests have to say about their hotel have come to the market. While a plethora of hotel consultants praise the necessity for hoteliers to react to feedback, only some review sites let them do so. This article shows which sites give hotel managers the possibility to post a public comment, send private messages to users and maintain a hotel profile on the… read more »