Latest Posts

Want more reviews on high-traffic websites? We’ve made it easier with our latest partnership.

by July 24, 2012 10:50 am , Leave a comment

Few hoteliers would dispute that reviews are a big deal. Regardless of their sentiments, the number of reviews a hotel receives has a direct impact on a hotel’s rankings on review sites and search engines like Google. Placement on these sites determines when (or even if) potential guests will find the hotel while doing research on where to stay for their next trip, meaning that placement is crucial for sales and bookings. With the help of TrustYou’s online reputation surveys, hoteliers have access to our reputation survey tools, with free, customizable surveys that can be sent directly to guests following… read more »

Welcome to our updated website

by July 24, 2012 6:59 am Leave a comment

The last few years have been very busy at TrustYou. After founding the company in 2008, we have been delighted and flattered by the recognition that the community has given us for our hard work and breakthrough technology. Some particularly proud moments that stand out to me are the VIR award for best travel startup in Germany a mere six months after the company launched, signing the deal with Mövenpick in 2009, our recognition and grants from the German government in 2009, winning the innovation award as the only non-US company at PhocusWright in Phoenix, Arizona, USA in 2010, winning… read more »

(German) Hört das denn gar nicht mehr auf?

by February 2, 2012 1:43 am Leave a comment

(von dem fvw-Blog genommen) Artikel von Arndt Aschenbeck, 1. Februar 2012  Neues Jahr, altes Thema. Das ZDF-Verbrauchermagazin Wiso nahm am Montagabend Hotelbewertungen unter die Lupe und sparte wieder einmal nicht mit Kritik an den Portalen. Wie schon etliche Redaktionen zuvor testeten die ZDF-Journalisten mehrere Bewertungsseiten, indem sie versuchten, gefälschte Kommentare auf den Seiten unterzubringen. Jeweils drei gefakte Hotelkritiken wollten sie auf die Portale schmuggeln. Das Ergebnis: Lediglich Hotelkritiken.de fischte alle drei Kommentare heraus und lehnte eine Veröffentlichung ab. Zoover identifizierte zwei Fakes, Holidaycheck und Trivago lehnten eine Bewertung ab. Tripadvisor, Google Places, Ciao und Votello winkten alle gefälschten Beiträge durch.… read more »

Redefining Social Media

by January 18, 2012 9:44 pm Leave a comment

Last month, two of our marketing geniuses wrote an article for the Indian magazine Go Now, as an entry of our new generation of semantic analysis products into the vibrant Indian marketplace. Check it out! _____ REDEFINING SOCIAL MEDIA A guest column from Rajan Malhotra and Kristof Roemer of TrustYou All these years, we have discussed over high tea and midnight drinking binges, where we should eat our next meal and where we should take our next vacation to. We have discussed on the phone with our friends which are the best hotels in Manhattan and the cheapest B&B's in… read more »

Just Be Human! Managing your online reputation with social media.

by January 9, 2012 3:43 pm Leave a comment

We've recently published an article in Cleverdis' quarterly hotelier journal SMARTreport. Check it out below! Lately, a good amount of buzz in the social media space has been revolving around a new epicenter: influence. Individuals and firms alike are trying to figure out what exactly it describes, and what that means for their lives on the Internet. For the hotel world, one conclusion is certain: having a clear idea of how you can shape your hotel’s online influence is an absolutely essential part of a well-rounded reputation management strategy. In the conversation about managing your hotel’s reputation within social media,… read more »

Wisdom for Hoteliers – from MITSloan Management Review

by November 20, 2011 11:00 pm Leave a comment

A couple weeks ago, we read an enlightening article from the MIT Sloan Management Review – and we think the new research on online reputation and influence management holds valuable lessons for our hotelier clients. [...](Englisch) A couple weeks ago, we read an enlightening article from the MIT Sloan Management Review – and we think the new research on online reputation and influence management holds valuable lessons for our hotelier clients. [...]

TrustYou conquers the japanese market

by October 23, 2011 5:48 pm Leave a comment

Available in Ten Languages, ReviewAnalyst Brings Clarity to Guest Comments and Recommendations on Sites Across the Internet MUNICH, GERMANY, October 14th, 2011 - TrustYou, the market leader in social media monitoring and semantic technologies for the online reviews and social commerce space, announced today that Solare Hotels & Resorts Co. Ltd. is using TrustYou ReviewAnalyst to capture and analyze guest comments and recommendations across the Internet. TrustYou ReviewAnalyst leverages semantic search to gather and analyze the sentiment in recommendations on social media sites like Facebook, Twitter and Mixi including Rakuten Travel, Japan’s major hotel reservation website Solare Resorts and Hotels include more than 70 properties in Japan,… read more »

TrustYou Goes Balearic – Interview with Starwood Mallorca

by October 14, 2011 5:04 pm Leave a comment

A couple weeks ago, we took the opportunity to interview one of our favorite customers - Starwood Hotels and Resorts in Mallorca. Check it out! Having used TrustYou Analytics since a year ago, what benefits have you obtained with the tool? After a year using TrustYou Analytics as a main tool to monitor and analyze our online reputation, we must say the main benefit has been a vast increase in our efficiency with social media in our hotels. Using TY Analytics we can react faster, as time is a deciding factor when interacting in the social space. What’s the main reason to… read more »

TrustYou and Review Analyst merge to become the new number 1 in the world for reputation management

by September 21, 2011 12:02 pm 1 Comment

We're thrilled to announce that the recent strategic partnership with US-based Review Analyst is transitioning into a full merger. Together, we are the world's largest and most international social media monitoring provider for hotels and restaurants! Check out the press coverage: New York Times Washington Post TechCrunch Tnooz VentureBeat

Rain of stars for Bavaria’s hotel sector

by September 9, 2011 4:05 pm Leave a comment

Here at TrustYou, we're proud of having our software not only trusted by individual hotels, but also by rating organizations. The German Hotel and Restaurant Association (DEHOGA) first announced cooperation with us a few months ago, and here is now recent news that the Bavarian chapter of the association uses our software to aid in their decision making for the star classifications. The following text was exerpted from a German-language press release from September 9th, 2011, titled "Sterneregen für Bayerns Hotellerie" "Today Bavaria’s Economics Minister Martin Zeil and N. Ulrich Brandl, the president of the Bavarian Hotel and Restaurant Association… read more »