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technology trends

Technology Trends In Travel: What To Expect In 2018

par novembre 28, 2017 2:37 , , Leave a comment

Every day, new and innovative technology is being developed, in order to make hospitality an even more exciting, adventurous and tempting industry. In the 21st century, hoteliers have technology at their fingertips and this gives them a world of possibilities - it’s all about digitalization. Now, it’s all about finding new ways of optimizing the guest journey and making hotels and destinations much more appealing to travelers than they were in the past. Since we are peaking into a brand new year, let’s get some insights into the technology trends that will impact 2018 the most. After all, the key… Lire plus »

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Weekly Roundup #47: Travel, Tech and Social Media

par novembre 24, 2017 12:35 Leave a comment

Week 47/2017 The Weekly Roundup is back and that means it’s time for you dose of fresh hospitality news and stories! We have it all, from trends to technology, so make sure to take a look before heading off into the weekend! Also, if you want daily updates, you can follow our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Have an amazing weekend, everyone! Industry News Brazil Hospitality Group (BHG) Enters Partnership with AccorHotels for Management of 17 of BHG’s Owned Hotels: Brazil Hospitality Group (BHG) announces this week the beginning of its partnership with our client AccorHotels,… Lire plus »

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Weekly Roundup #46: Travel, Tech and Social Media

par novembre 17, 2017 1:38 Leave a comment

Week 46/2017 Hello and welcome to this Weekly Roundup! Here you can end your week with a few of the most interesting news and stories from the hospitality industry, that we carefully gathered and summarized for you. Make sure to take a look and enjoy the read and don’t forget to follow our social media accounts, for more insights and updates: we are on  Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next time, we wish you a lovely weekend! Industry News US Hotel Industry Grows at Half Rate of Overall US Economy: Business activity for US hoteliers held steady at… Lire plus »

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Influencer Marketing – Can Your Hotel Benefit From It?

par novembre 16, 2017 9:52 , , Leave a comment

We are quickly approaching 2018 and it has already been awhile since the conventional advertising strategies have become almost obsolete. A thing of the past. A simple banner or a TV commercial is no longer enough to attract and retain customers and most brands are aware of this. With the rise of social media and channels such as Youtube, publicity and advertising reached new heights and they have often been given actual faces: the ones of influencers. There’s no good reason why the hospitality industry could not profit out of this new marketing strategy. Putting a well-known face to your… Lire plus »

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Weekly Roundup #45: Travel, Tech and Social Media

par novembre 10, 2017 10:59 Leave a comment

Week 45/2017 Greetings, everyone and welcome back on our blog, for another Weekly Roundup! Once again, we gathered the most interesting and relevant news and stories that were published this week, so make sure to take a look at the headlines! You will surely find something interesting. Also, for more daily updates and news, don’t forget to follow our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have a lovely weekend! Industry News TrustYou’s Guest Feedback Platform Gains Traction in India Through New Partnership With Taj Hotels Palaces Resorts Safaris: It was another successful and productive… Lire plus »

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TrustYou’s Top 5: The Best Designed Hotels Around The World

par novembre 9, 2017 10:33 , Leave a comment

Let’s be honest: no one books a hotel blindfolded and basic rooms with outdated furniture just don’t cut it anymore. Saying that hospitality is competitive is an understatement and travelers have a huge amount of options to chose from when it comes to hotels and overall accommodations. A lot of the times, the booking decision is based on visuals. Think about it: when was the last time you booked a stay at a place without checking the pictures first? It’s no wonder that, in what seems to quickly become a saturated market, many hotels are now striving to set themselves… Lire plus »

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Weekly Roundup #44: Travel, Tech and Social Media

par novembre 3, 2017 12:53 Leave a comment

Week 44/2017 Welcome back to our blog, everyone! This Weekly Roundup has a few interesting news under its belt, so go ahead and scan the headlines. As usual, we summarize the most important stories of the week from the entire hospitality industry. News, trends, technology, you name it, we have it. Also, don’t forget to follow us on social: Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have an amazing weekend! Industry News Best Western launches its third soft brand collection: Our client  Best Western Hotels & Resorts is joining its hotel peers and launching its third hotel soft… Lire plus »

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Virtual Reality In Travel – Should Your Hotel Embrace It?

par octobre 30, 2017 12:50 , , Leave a comment

When the Lumière brothers pioneered a little concept called cinematography, back in 1896, the moving image of a train arriving in a station was incredibly mind-blowing for people everywhere. It fact, it was so unbelievable that it is said the first audience ran away screaming from the theater because they felt like the train was coming right at them and they perceived it as a real danger. Fast forward more than a century and we are now running towards such concepts instead of away from them. Even the rise of 3D, once the movie Avatar aired, seems to be such… Lire plus »

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Weekly Roundup #43: Travel, Tech and Social Media

par octobre 27, 2017 12:16 Leave a comment

Week 43/2017 Another week has quickly gone by, so it’s time for a new Weekly Roundup! As usual, you can get your weekly dose of information on our blog, because we always make sure to put together a summary of the week’s most interesting and important hospitality news and stories. So make sure to take a look and enjoy! You can also follow us on social media, to get daily updates - we have Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have an amazing weekend! Industry News Asia-Pacific hotel bookings increase 93%, with 88% rise in China: China bookings are on the rise… Lire plus »

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The Independent Hotel Series – Part IV: Putting the « personal » in personalization

par octobre 26, 2017 9:48 , Leave a comment

We have made our way to the last part of our Independent Hotel Series, the extension of our latest eBook: Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value. Up until now, we talked about how an independent hotel can make the most out of its non-branded status, through finding and marketing what makes it different, carefully working on the SEO, mobile optimization and everything that technology throws its way and also, we focused on reviews and the importance of online reputation management. Now it’s time to get more… personal. More specifically, we’ll talk about… Lire plus »

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Une analyse des conversations entre hôtels et clients

par novembre 21, 2016 3:46 Leave a comment

L'engagement est en hausse entre le personnel de l'hôtel et les clients à travers les services de messagerie, les conversations évoluant de plus en plus vers le mobile et le digital. Enregistrer ces conversations, permet ainsi d'ouvrir la porte à plus d'informations sur le parcours des voyageurs en analysant leurs opinions afin de dévoiler des attitudes et comportements en termes de communication. Comment utiliser la messagerie en temps-réel afin de suivre les feedbacks clients Afin d'illustrer le potentiel d'informations collectables, nous avons analysés 10 000 messages en utilisant la technologie d'analyse sémantique de TrustYou. L'infographie ci-dessous montre des conversations existantes… Lire plus »

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The Top 10 Best Places to Stay in NYC Over the Holidays

par novembre 8, 2016 10:00 , Leave a comment

Each year, New York City transforms itself into a holiday wonderland; its storefronts are the subject of movies and it's Christmas Tree is world renowned. And despite Christmas Creep seemingly taking over before trick or treaters have inventoried their Halloween haul, the holiday season really kicks off in New York City with the Macy's Thanksgiving Day Parade. For those folks looking to take in the parade, from marching bands and Woody Woodpecker, through to the iconic visit from Santa Claus, identifying the best places to stay in NYC can be intimidating. After all, New York City has nearly 300 hotels to choose… Lire plus »

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Event Recap: Travel Tech Leadership Summit + Oktoberfest!

par novembre 3, 2016 3:09 Leave a comment

On Thursday, September 29, 2016, over 30 leaders from travel, hospitality, and technology sectors arrived at TrustYou's Travel Tech Leadership Summit in Munich, Germany for a day of conversation and collaboration. The 3rd annual Leadership Summit presented by TrustYou was held during Munich's most popular event of the year, Oktoberfest! In true Bavarian tradition, the summit began with a Weißwurstbreakfast, where TrustYou co-founder Jakob Riegger tapped the keg for the attendees to enjoy, while fellow co-founder Benjamin Jost greeted the attendees and kicked off the day's sessions.   Immediately following, PhoCusWright founder Philip Wolf began a moderated, educational session with his co-presenters from Google,… Lire plus »

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How to Use Reputation Management to Influence Hotel CapEx

par octobre 26, 2016 10:41 , Leave a comment

Introduction to Hotel CapEx   Hotels have a lot of options when it comes to allocating capital expenditure, or CapEx, budgets each year. Without proper data and research, it’s nearly impossible to choose the most impactful improvements that will maximize return on investment. Hotels that take the time to analyze their existing data, i.e. guest reviews, have the the opportunity to choose the best projects. Here’s how you can use reputation management to allocate your hotel’s CapEx.   What is a capital expenditure?   A capital expenditure is either a newly purchased asset or an investment in a current capital… Lire plus »

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Hotel Case Study: How One Hotel Group Leveraged Guest Feedback to Increase Bookings

par octobre 19, 2016 10:00 , Leave a comment

Three years ago, Petit Palace Hoteles, a young, modern hotel chain located in Spain, made the decision to utilize guest feedback to improve guest experiences, increase the number of returning visitors, and boost the number of direct bookings. In late 2013, Petit Palace Hoteles partnered with the world’s largest guest feedback platform, TrustYou, and the results have been nothing short of remarkable. To start, some of Petit Palace Hoteles 31 properties, increased revenue up to 200% with increased reputation scores and visibility. To achieve this success, the hotels integrated guest feedback into every stage of the guest journey with the… Lire plus »

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Back to Hotel Basics: Service Recovery

par octobre 18, 2016 10:00 , , Leave a comment

When a hotel services tens of thousands of guests each year, complications are bound to arise. As the old adage goes, an ounce of prevention is worth a pound of cure.  No hotel is perfect and complaints pop up despite the best of intentions.  Service recovery, or how a hotel handles these issues, can make or break subsequent ratings and reviews.   Be One Step Ahead The best way to provide a positive on-site experience is to stay one step ahead of potential problems. One way to do this is by monitoring feedback and common gripes to find solutions preemptively and train staff… Lire plus »

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Win Direct Bookings with Post-Stay Feedback

par octobre 12, 2016 9:00 , Leave a comment

In our ongoing blog series, we have already discussed how hotels can drive direct bookings during the search and booking and onsite experience phases of the guest journey. To help complete the cycle, we will continue with strategies that impact post-stay feedback. Did you know that nearly half of a hotel’s published online reviews are solicited from the hotel itself? While this may be a lot of work for the hotel, the end result is well worth the effort. Solicited guest reviews are positive 81% of the time and result in 8% higher scores for the hotel. Therefore, hotels should make… Lire plus »

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Hotelier Q&A: The Hotel Tech Stack And the Best Hotel Tech Investments

par octobre 11, 2016 6:37 , Leave a comment

A lot can change in just a few years – especially in the hospitality industry. For today's hotelier, creating and maintaining a hotel tech stack is a constant challenge. David Tuza began his career in hospitality as the 10th employee at a then little-known company called SiteMinder. Pretty soon, the Australian-based company known for its cloud-based hospitality software had gone global, expanding to over 400 employees with over 22,000 hotels under its belt.   After spending seven years at SiteMinder, Tuza joined Event Hospitality & Entertainment Limited as their Technical Operations Manager, where he lives and breathes everything hotel technology.… Lire plus »

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How to Turn an OTA Acquisition into a Loyal Guest

par octobre 5, 2016 7:11 , Leave a comment

So you get a booking from an OTA. You’re excited, but also wish that the booking had come direct so you didn’t have to pay commission. It’s ok...there’s still a way to turn that OTA booking into future direct revenue.   The answer is simple: control the onsite experience. OTAs are not going anywhere soon, but there is a way to counter their strategies and make the most out of their acquisitions. The major advantage that hotels have over OTA is the onsite experience, which in turn can drive guest loyalty.    Here are a few ways to improve your hotel’s… Lire plus »

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TrustYou 6.0: Introducing a Brand New TrustYou

par octobre 5, 2016 12:50 , Leave a comment

This past year, we as consumers have experienced some extreme updates of some of our favorite apps and devices. From Instagram to Snapchat, to the new iOS 10, 2016 definitely seems like the year of positive changes. To provide our users with a similar exciting experience, TrustYou is proud to release our most significant updates to the product’s user interface! We are happy to introduce, TrustYou 6.0.   Enjoy the New [TrustYou]ser Interface   Over time, web and app-based interfaces (interface = how the product looks and how users interact with it) evolve and change to adapt with user preferences.… Lire plus »