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Weekly Roundup #35: Travel, Tech and Social Media

durch September 1, 2017 12:30 pm Leave a comment

Week 35/2017 Hi, everyone! Welcome back to our Weekly Roundup, for your fresh dose of hospitality news. It has been an interesting week, so you can take a look at what we found in the media and see for yourself what the most interesting and relevant stories are. Don’t forget, we do this every Friday, so pay us another visit next week and until then, feel free to check our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Have a great, fun weekend! Industry News AccorHotels expands luxury portfolio in Asia Pacific: It’s been another productive period for our… Lesen Sie mehr »


Millienials Are Choosing OTAs – How Can Reviews Influence Their Decisions?

durch August 29, 2017 1:30 pm , , Leave a comment

It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality is going above and beyond to adapt to this particular generation of consumers. Driving millennials to a hotel and keeping things as personal as possible has become a priority for hotels and, naturally, this includes direct bookings.   What happens though when millennials choose OTAs rather than booking directly on the hotel website? Unfortunately, this is not a rhetorical question, but a reality. Studies show that indirect bookings are on… Lesen Sie mehr »


Weekly Roundup #33: Travel, Tech and Social Media

durch August 18, 2017 9:59 am Leave a comment

Week 33/2017 Happy Friday, dear readers! Another week has quickly passed by, so here we are again with the Weekly Roundup: your dose of fresh news and stories from the hospitality industry. We hope you enjoy the read and, as usual, if you want more daily news, we highly recommend following our social media accounts! We are on Facebook, Twitter, LinkedIn, Google+ and Instagram. Have an amazing weekend, everyone! Industry News TrustYou Accelerates Global Success With New Hotel Partnerships And Rapidly Growing Client Portfolio: We are excited to announce that this week we have officially expanded our client portfolio, by… Lesen Sie mehr »


Weekly Roundup #32: Travel, Tech and Social Media

durch August 11, 2017 2:09 pm Leave a comment

Week 32/2017 Hello again, dear readers! Welcome to our Weekly Roundup! Every end of the week, we make it our mission to deliver to you a summary of the most interesting and relevant recent news. So here is what we found this week, we hope you enjoy the read and come back next Friday, for another Roundup! Until then, have an amazing weekend! Industry News Priceline Group nets $720.2 million in second quarter, beating estimates: This week, the Priceline Group Inc. reported its second-quarter net income of $720.2 million, up from $580.6 million year over year. Gross travel bookings were… Lesen Sie mehr »


Weekly Roundup #31: Travel, Tech and Social Media

durch August 4, 2017 12:36 pm Leave a comment

Week 31/2017 Greetings, everyone and welcome to our Weekly Roundup! As usual, during this week, we gathered every single piece of information that sparked our interest and we guarantee that you’ll find them interesting as well. So take a look at the headlines and, for more daily news and stories, make sure to follow our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have a lovely weekend! Industry News Kayak launches Travel Trends tool based on billions of search results: Our client Kayak has recently launched a new Trends Tool which will allow customers and travel… Lesen Sie mehr »


Weekly Roundup #30: Travel, Tech and Social Media

durch Juli 28, 2017 12:21 pm Leave a comment

Week 30/2017 Hi there, fellow readers! It’s great to have you back on our blog, for the Weekly Roundup! You know the drill by now: we prepared this week’s most interesting news about hospitality and overall travel and you can find it all here: news, stories, technology posts, everything that you need to know before heading off into the weekend. So enjoy and we hope to have “see” you next Friday! Industry News TrustYou Invests in Enhanced Account Management To Ensure Maximum Client Satisfaction: We’re excited to announce that this week, our new established Global Account Management team has become… Lesen Sie mehr »


Weekly Roundup #29: Travel, Tech and Social Media

durch Juli 21, 2017 12:50 pm Leave a comment

Week 29/2017 Happy Friday, everyone and welcome to the Weekly Roundup! Hopefully you had a great, productive week. As usual, we prepared for you the most important news and stories from hospitality, so you could go through a quick recap before you head into the weekend. Enjoy the read and in case you do not follow us on social media yet, here’s where you can find us: Facebook, Twitter, LinkedIn, Google+ and Instagram! Have an amazing weekend! Industry News Elite Hospitality Group Improves Operations and Scores with TrustYou’s Guest Feedback Platform: This week we released a brand new case study,… Lesen Sie mehr »

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The Hotel Guest’s On-Site Experience – Communicating With The Guest

durch Juli 17, 2017 5:55 am , , Leave a comment

When working in hospitality, and especially when managing a hotel, you quickly learn about the guest journey and what it implies. You probably know by now that there are three main phases that a traveler always goes through: the search and booking process, the actual stay on-site, and their post-stay impressions, which are sometimes translated into formal feedback through hotel reviews.   Since we have previously focused on the first stage, the decision making factors that influence the booking and the booking behaviours, it is now time to discuss the on-site experience and how can hoteliers make the most of… Lesen Sie mehr »


Weekly Roundup #28: Travel, Tech and Social Media

durch Juli 14, 2017 10:01 am Leave a comment

Week 28/2017 Greetings, once again and happy Friday! It’s great to have you back for our Weekly Roundup. You can find here this week’s most important and interesting news and stories from our favourite industry, travel! So read away, we hope you enjoy it! Also, don’t forget to follow us on social media, if you want to get more news and insights into your feed. We are on Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next week, have a fabulous weekend! Industry News Kayak and Amazon Echo now offer voice-powered hotel booking: Our client Kayak is the first online travel… Lesen Sie mehr »


Weekly Roundup #27: Travel, Tech and Social Media

durch Juli 7, 2017 8:16 am Leave a comment

Week 27/2017 Hello everyone! It’s good to have you back for another Weekly Roundup! As always, you can count on us to put together the most interesting hospitality news of this week and we can only say that it’s been an exciting one for us. We hope you enjoy the read and, for a daily dose of news and stories, don’t forget to follow our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next week, have a fantastic weekend! Industry News TrustYou and DEHOGA Bayern presented the “Award of Excellence” to the best rated hotels in Bavaria: Together… Lesen Sie mehr »


Back to Hotel Basics: Service Recovery

durch Oktober 18, 2016 10:00 am , , Leave a comment

When a hotel services tens of thousands of guests each year, complications are bound to arise. As the old adage goes, an ounce of prevention is worth a pound of cure.  No hotel is perfect and complaints pop up despite the best of intentions.  Service recovery, or how a hotel handles these issues, can make or break subsequent ratings and reviews.   Be One Step Ahead The best way to provide a positive on-site experience is to stay one step ahead of potential problems. One way to do this is by monitoring feedback and common gripes to find solutions preemptively and train staff… Lesen Sie mehr »


Win Direct Bookings with Post-Stay Feedback

durch Oktober 12, 2016 9:00 am , Leave a comment

In our ongoing blog series, we have already discussed how hotels can drive direct bookings during the search and booking and onsite experience phases of the guest journey. To help complete the cycle, we will continue with strategies that impact post-stay feedback. Did you know that nearly half of a hotel’s published online reviews are solicited from the hotel itself? While this may be a lot of work for the hotel, the end result is well worth the effort. Solicited guest reviews are positive 81% of the time and result in 8% higher scores for the hotel. Therefore, hotels should make… Lesen Sie mehr »


Hotelier Q&A: The Hotel Tech Stack And the Best Hotel Tech Investments

durch Oktober 11, 2016 6:37 pm , Leave a comment

A lot can change in just a few years – especially in the hospitality industry. For today's hotelier, creating and maintaining a hotel tech stack is a constant challenge. David Tuza began his career in hospitality as the 10th employee at a then little-known company called SiteMinder. Pretty soon, the Australian-based company known for its cloud-based hospitality software had gone global, expanding to over 400 employees with over 22,000 hotels under its belt.   After spending seven years at SiteMinder, Tuza joined Event Hospitality & Entertainment Limited as their Technical Operations Manager, where he lives and breathes everything hotel technology.… Lesen Sie mehr »


How to Turn an OTA Acquisition into a Loyal Guest

durch Oktober 5, 2016 7:11 pm , Leave a comment

So you get a booking from an OTA. You’re excited, but also wish that the booking had come direct so you didn’t have to pay commission. It’s ok...there’s still a way to turn that OTA booking into future direct revenue.   The answer is simple: control the onsite experience. OTAs are not going anywhere soon, but there is a way to counter their strategies and make the most out of their acquisitions. The major advantage that hotels have over OTA is the onsite experience, which in turn can drive guest loyalty.    Here are a few ways to improve your hotel’s… Lesen Sie mehr »


TrustYou 6.0: Die brandneue Version von TrustYou

durch Oktober 5, 2016 12:50 pm , Leave a comment

Im letzten Jahr wurden viele unserer Lieblings-Apps und Programme aktualisiert: von Instagram zu Snapchat bis zum neuen iOS 10 - 2016 ist definitiv ein gutes Jahr für umfangreiche Updates. Unseren TrustYou-Nutzern wollen wir natürlich auch das bestmögliche Tool präsentieren und haben jetzt ein aufwendiges Update der gesamten Nutzeroberfläche durchgeführt und freuen uns sehr, TrustYou 6.0 zu präsentieren. Neue Navigation - übersichtlicheres Tool Um unseren Usern die vielen nützlichen Funktionen einfacher zugänglich zu machen und übersichtlicher zu gestalten, haben wir eine verbesserte Navigation entwickelt. Das Hauptmenü, mit dem Nutzer zwischen den Produkten hin- und herwechseln können, ist nun auf die linken Seitenleiste gewandert. Das vereinfacht die gesamte Navigation zwischen… Lesen Sie mehr »


Back to the Basics: Is Hotel Wi-Fi an Amenity or a Necessity?

durch Oktober 4, 2016 6:38 pm , Leave a comment

Hotels may debate over which amenities to offer at their property, but travelers agree: the one they want most is hotel Wi-Fi.  A survey determined that over half of all hotel customers wish free wireless internet was available at all hotels.  TripAdvisor confirms this finding, stating 46% of travelers would specifically book a different hotel if their first choice didn’t offer complimentary hotel Wi-Fi. These customer bases are too high to ignore.  Internet has become a utility, like hot water or electricity, rather than an optional service.  Guests have online access everywhere, from fast food restaurants to bus stops.… Lesen Sie mehr »


What OTAs Have That Most Hotels Don’t

durch September 28, 2016 10:00 am , Leave a comment

In today’s search process, it’s all about options. When searching for a hotel, travelers are presented with a variety of accommodation options on search engines, OTA’s and travel sites. Aside from price and location, a major decision factor are the hotel’s guest reviews and ratings. As 95% of travelers check the hotel’s reviews before deciding to book, hundreds of thousands of hotels and travel intermediaries choose to incorporate review content onto their websites. In order to understand which presentation of review content is the easiest to consume for travelers during their search for hotels, TrustYou conducted a study assessing and… Lesen Sie mehr »


Can Hotel Apps Build Instant Brand Loyalty?

durch September 21, 2016 10:00 am , , Leave a comment

If there’s one word we’re all concerned about in the hospitality industry, it’s brand loyalty – and how to get more of it from our guests. We roll out the red carpet (figuratively and sometimes literally), try to give impeccable service, anticipate demands before they’re even made; yet we’re all still struggling with brand loyalty. Are native hotel apps the solution to finally cracking the brand loyalty problem, once and for all? First, let’s take a look at the pros and cons of native hotel apps (the ones many hotel brands have such as Starwood, Marriott, Mandarin, etc.):   Pros and… Lesen Sie mehr »


Back to Hotel Basics: Offering Guests a Good Night’s Sleep

durch September 15, 2016 11:11 pm , Leave a comment

No matter what your hotel is proud of most, stop for a moment and remember the hotel basics.  Much as you might hate to admit it, at the heart of every booking of every hotel is one driving factor: guests need a place to sleep.    Don’t lose sight of this basic hotel need or you’ll end up with a contingent of grumpy travelers checking out in the morning – or worse, not telling the hotel directly and instead sharing a bad review to colleagues or online.  Fifty-five percent of travelers said they look for reviews that specifically address sleep quality… Lesen Sie mehr »


How Reviews Help Improve the Hotel Experience

durch September 14, 2016 10:30 am , , Leave a comment

Most hoteliers and property owners have a love-hate relationship with online reviews. Some reviews are fair and just, while others are purposefully hurtful, or even worse, fake. In Cloudbeds’ opinion, we believe that reviews are a unique opportunity for hotels to improve the hotel experience they provide to guests. Reviews, both negative and positive, can help identify actionable changes for your property. Use your hotel’s reviews to your advantage and find ways to elevate your guest’s experience.   Find Unidentified Positives and Negatives   People often turn to online review platforms when they’re either super pleased or generally aggravated about… Lesen Sie mehr »