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Technologietrends der Hotellerie: Was uns im Jahr 2018 erwartet

durch November 28, 2017 2:38 pm , , Leave a comment

Jeden Tag entstehen neue und innovative Technologien, die die Hotellerie und Reiseindustrie zu einer noch aufregenderen, abenteuerlicheren und vielversprechenderen Branche machen. Im 21. Jahrhundert haben Hoteliers zahlreiche Technologien jederzeit griffbereit, was ihnen eine Welt voller Möglichkeiten eröffnet - Stichwort Digitalisierung. Jetzt geht es darum, neue Wege zu finden, um das Erlebnis für den Gast zu optimieren und Hotels sowie Destinationen für Reisende noch attraktiver zu machen als bisher. Da das neue Jahr immer näher kommt, werfen wir einen Blick auf einige Technologietrends, die das Jahr 2018 am meisten beeinflussen werden. Schließlich ist der Schlüssel zum Erfolg in jeder Branche -… Lesen Sie mehr »

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Weekly Roundup #47: Travel, Tech and Social Media

durch November 24, 2017 12:35 pm Leave a comment

Week 47/2017 The Weekly Roundup is back and that means it’s time for you dose of fresh hospitality news and stories! We have it all, from trends to technology, so make sure to take a look before heading off into the weekend! Also, if you want daily updates, you can follow our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Have an amazing weekend, everyone! Industry News Brazil Hospitality Group (BHG) Enters Partnership with AccorHotels for Management of 17 of BHG’s Owned Hotels: Brazil Hospitality Group (BHG) announces this week the beginning of its partnership with our client AccorHotels,… Lesen Sie mehr »

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Weekly Roundup #46: Travel, Tech and Social Media

durch November 17, 2017 1:38 pm Leave a comment

Week 46/2017 Hello and welcome to this Weekly Roundup! Here you can end your week with a few of the most interesting news and stories from the hospitality industry, that we carefully gathered and summarized for you. Make sure to take a look and enjoy the read and don’t forget to follow our social media accounts, for more insights and updates: we are on  Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next time, we wish you a lovely weekend! Industry News US Hotel Industry Grows at Half Rate of Overall US Economy: Business activity for US hoteliers held steady at… Lesen Sie mehr »

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Influencer Marketing – Can Your Hotel Benefit From It?

durch November 16, 2017 9:52 am , , Leave a comment

We are quickly approaching 2018 and it has already been awhile since the conventional advertising strategies have become almost obsolete. A thing of the past. A simple banner or a TV commercial is no longer enough to attract and retain customers and most brands are aware of this. With the rise of social media and channels such as Youtube, publicity and advertising reached new heights and they have often been given actual faces: the ones of influencers. There’s no good reason why the hospitality industry could not profit out of this new marketing strategy. Putting a well-known face to your… Lesen Sie mehr »

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Weekly Roundup #45: Travel, Tech and Social Media

durch November 10, 2017 10:59 am Leave a comment

Week 45/2017 Greetings, everyone and welcome back on our blog, for another Weekly Roundup! Once again, we gathered the most interesting and relevant news and stories that were published this week, so make sure to take a look at the headlines! You will surely find something interesting. Also, for more daily updates and news, don’t forget to follow our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have a lovely weekend! Industry News TrustYou’s Guest Feedback Platform Gains Traction in India Through New Partnership With Taj Hotels Palaces Resorts Safaris: It was another successful and productive… Lesen Sie mehr »

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TrustYou’s Top 5: The Best Designed Hotels Around The World

durch November 9, 2017 10:33 am , Leave a comment

Let’s be honest: no one books a hotel blindfolded and basic rooms with outdated furniture just don’t cut it anymore. Saying that hospitality is competitive is an understatement and travelers have a huge amount of options to chose from when it comes to hotels and overall accommodations. A lot of the times, the booking decision is based on visuals. Think about it: when was the last time you booked a stay at a place without checking the pictures first? It’s no wonder that, in what seems to quickly become a saturated market, many hotels are now striving to set themselves… Lesen Sie mehr »

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Weekly Roundup #44: Travel, Tech and Social Media

durch November 3, 2017 12:53 pm Leave a comment

Week 44/2017 Welcome back to our blog, everyone! This Weekly Roundup has a few interesting news under its belt, so go ahead and scan the headlines. As usual, we summarize the most important stories of the week from the entire hospitality industry. News, trends, technology, you name it, we have it. Also, don’t forget to follow us on social: Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have an amazing weekend! Industry News Best Western launches its third soft brand collection: Our client  Best Western Hotels & Resorts is joining its hotel peers and launching its third hotel soft… Lesen Sie mehr »

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Virtual Reality In Travel – Should Your Hotel Embrace It?

durch Oktober 30, 2017 12:50 pm , , Leave a comment

When the Lumière brothers pioneered a little concept called cinematography, back in 1896, the moving image of a train arriving in a station was incredibly mind-blowing for people everywhere. It fact, it was so unbelievable that it is said the first audience ran away screaming from the theater because they felt like the train was coming right at them and they perceived it as a real danger. Fast forward more than a century and we are now running towards such concepts instead of away from them. Even the rise of 3D, once the movie Avatar aired, seems to be such… Lesen Sie mehr »

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Weekly Roundup #43: Travel, Tech and Social Media

durch Oktober 27, 2017 12:16 pm Leave a comment

Week 43/2017 Another week has quickly gone by, so it’s time for a new Weekly Roundup! As usual, you can get your weekly dose of information on our blog, because we always make sure to put together a summary of the week’s most interesting and important hospitality news and stories. So make sure to take a look and enjoy! You can also follow us on social media, to get daily updates - we have Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have an amazing weekend! Industry News Asia-Pacific hotel bookings increase 93%, with 88% rise in China: China bookings are on the rise… Lesen Sie mehr »

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The Independent Hotel Series – Part IV: Putting the „personal“ in personalization

durch Oktober 26, 2017 9:48 am , Leave a comment

We have made our way to the last part of our Independent Hotel Series, the extension of our latest eBook: Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value. Up until now, we talked about how an independent hotel can make the most out of its non-branded status, through finding and marketing what makes it different, carefully working on the SEO, mobile optimization and everything that technology throws its way and also, we focused on reviews and the importance of online reputation management. Now it’s time to get more… personal. More specifically, we’ll talk about… Lesen Sie mehr »

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Event Recap: Travel Tech Leadership Summit + Oktoberfest!

durch November 3, 2016 3:09 pm Leave a comment

On Thursday, September 29, 2016, over 30 leaders from travel, hospitality, and technology sectors arrived at TrustYou's Travel Tech Leadership Summit in Munich, Germany for a day of conversation and collaboration. The 3rd annual Leadership Summit presented by TrustYou was held during Munich's most popular event of the year, Oktoberfest! In true Bavarian tradition, the summit began with a Weißwurstbreakfast, where TrustYou co-founder Jakob Riegger tapped the keg for the attendees to enjoy, while fellow co-founder Benjamin Jost greeted the attendees and kicked off the day's sessions.   Immediately following, PhoCusWright founder Philip Wolf began a moderated, educational session with his co-presenters from Google,… Lesen Sie mehr »

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How to Use Reputation Management to Influence Hotel CapEx

durch Oktober 26, 2016 10:41 pm , Leave a comment

Introduction to Hotel CapEx   Hotels have a lot of options when it comes to allocating capital expenditure, or CapEx, budgets each year. Without proper data and research, it’s nearly impossible to choose the most impactful improvements that will maximize return on investment. Hotels that take the time to analyze their existing data, i.e. guest reviews, have the the opportunity to choose the best projects. Here’s how you can use reputation management to allocate your hotel’s CapEx.   What is a capital expenditure?   A capital expenditure is either a newly purchased asset or an investment in a current capital… Lesen Sie mehr »

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Hotel Case Study: How One Hotel Group Leveraged Guest Feedback to Increase Bookings

durch Oktober 19, 2016 10:00 am , Leave a comment

Three years ago, Petit Palace Hoteles, a young, modern hotel chain located in Spain, made the decision to utilize guest feedback to improve guest experiences, increase the number of returning visitors, and boost the number of direct bookings. In late 2013, Petit Palace Hoteles partnered with the world’s largest guest feedback platform, TrustYou, and the results have been nothing short of remarkable. To start, some of Petit Palace Hoteles 31 properties, increased revenue up to 200% with increased reputation scores and visibility. To achieve this success, the hotels integrated guest feedback into every stage of the guest journey with the… Lesen Sie mehr »

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Back to Hotel Basics: Service Recovery

durch Oktober 18, 2016 10:00 am , , Leave a comment

When a hotel services tens of thousands of guests each year, complications are bound to arise. As the old adage goes, an ounce of prevention is worth a pound of cure.  No hotel is perfect and complaints pop up despite the best of intentions.  Service recovery, or how a hotel handles these issues, can make or break subsequent ratings and reviews.   Be One Step Ahead The best way to provide a positive on-site experience is to stay one step ahead of potential problems. One way to do this is by monitoring feedback and common gripes to find solutions preemptively and train staff… Lesen Sie mehr »

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Win Direct Bookings with Post-Stay Feedback

durch Oktober 12, 2016 9:00 am , Leave a comment

In our ongoing blog series, we have already discussed how hotels can drive direct bookings during the search and booking and onsite experience phases of the guest journey. To help complete the cycle, we will continue with strategies that impact post-stay feedback. Did you know that nearly half of a hotel’s published online reviews are solicited from the hotel itself? While this may be a lot of work for the hotel, the end result is well worth the effort. Solicited guest reviews are positive 81% of the time and result in 8% higher scores for the hotel. Therefore, hotels should make… Lesen Sie mehr »

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Hotelier Q&A: The Hotel Tech Stack And the Best Hotel Tech Investments

durch Oktober 11, 2016 6:37 pm , Leave a comment

A lot can change in just a few years – especially in the hospitality industry. For today's hotelier, creating and maintaining a hotel tech stack is a constant challenge. David Tuza began his career in hospitality as the 10th employee at a then little-known company called SiteMinder. Pretty soon, the Australian-based company known for its cloud-based hospitality software had gone global, expanding to over 400 employees with over 22,000 hotels under its belt.   After spending seven years at SiteMinder, Tuza joined Event Hospitality & Entertainment Limited as their Technical Operations Manager, where he lives and breathes everything hotel technology.… Lesen Sie mehr »

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How to Turn an OTA Acquisition into a Loyal Guest

durch Oktober 5, 2016 7:11 pm , Leave a comment

So you get a booking from an OTA. You’re excited, but also wish that the booking had come direct so you didn’t have to pay commission. It’s ok...there’s still a way to turn that OTA booking into future direct revenue.   The answer is simple: control the onsite experience. OTAs are not going anywhere soon, but there is a way to counter their strategies and make the most out of their acquisitions. The major advantage that hotels have over OTA is the onsite experience, which in turn can drive guest loyalty.    Here are a few ways to improve your hotel’s… Lesen Sie mehr »

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TrustYou 6.0: Die brandneue Version von TrustYou

durch Oktober 5, 2016 12:50 pm , Leave a comment

Im letzten Jahr wurden viele unserer Lieblings-Apps und Programme aktualisiert: von Instagram zu Snapchat bis zum neuen iOS 10 - 2016 ist definitiv ein gutes Jahr für umfangreiche Updates. Unseren TrustYou-Nutzern wollen wir natürlich auch das bestmögliche Tool präsentieren und haben jetzt ein aufwendiges Update der gesamten Nutzeroberfläche durchgeführt und freuen uns sehr, TrustYou 6.0 zu präsentieren. Neue Navigation - übersichtlicheres Tool Um unseren Usern die vielen nützlichen Funktionen einfacher zugänglich zu machen und übersichtlicher zu gestalten, haben wir eine verbesserte Navigation entwickelt. Das Hauptmenü, mit dem Nutzer zwischen den Produkten hin- und herwechseln können, ist nun auf die linken Seitenleiste gewandert. Das vereinfacht die gesamte Navigation zwischen… Lesen Sie mehr »

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Back to the Basics: Is Hotel Wi-Fi an Amenity or a Necessity?

durch Oktober 4, 2016 6:38 pm , Leave a comment

Hotels may debate over which amenities to offer at their property, but travelers agree: the one they want most is hotel Wi-Fi.  A Hotels.com survey determined that over half of all hotel customers wish free wireless internet was available at all hotels.  TripAdvisor confirms this finding, stating 46% of travelers would specifically book a different hotel if their first choice didn’t offer complimentary hotel Wi-Fi. These customer bases are too high to ignore.  Internet has become a utility, like hot water or electricity, rather than an optional service.  Guests have online access everywhere, from fast food restaurants to bus stops.… Lesen Sie mehr »

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What OTAs Have That Most Hotels Don’t

durch September 28, 2016 10:00 am , Leave a comment

In today’s search process, it’s all about options. When searching for a hotel, travelers are presented with a variety of accommodation options on search engines, OTA’s and travel sites. Aside from price and location, a major decision factor are the hotel’s guest reviews and ratings. As 95% of travelers check the hotel’s reviews before deciding to book, hundreds of thousands of hotels and travel intermediaries choose to incorporate review content onto their websites. In order to understand which presentation of review content is the easiest to consume for travelers during their search for hotels, TrustYou conducted a study assessing and… Lesen Sie mehr »