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Weekly Roundup #17: Travel, Tech and Social Media

by April 28, 2017 9:54 am Leave a comment

Week 17/2017 Welcome, everyone, to our latest Weekly Roundup! As you probably already now, we have made it our mission to deliver the most interesting and exciting news from the hospitality industry every end of the week. It’s our way of keeping up with the travel and tourism business, which is constantly changing and expanding. So let’s make sure that we are up to date with everything that went on this week! Have a great weekend and don’t forget to come back next Friday! Industry News Metasearch - the winning approach to direct bookings:  Our partner Fastbooking came up this… read more »

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These Categories Are Most Positively and Negatively Impacting Hotel Ratings

by April 27, 2017 2:00 pm , , Leave a comment

Friendliness of staff most positively impacts hotel ratings, while bathrooms are dragging hotel ratings down most often.   Guest reviews have gone beyond simple 1-to-5 star hotel ratings. With the introduction of guest satisfaction surveys and review sites like TripAdvisor, hotel guests started leaving detailed reviews to help future travelers make decisions. Now, recent research confirms that over 95% of travelers are reading those reviews before booking a hotel. However, travelers are not the only ones who can benefit from this level of detail.   With TrustYou’s advanced text analysis, we can pinpoint positive and negative sentiments for 100+ categories… read more »

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Weekly Roundup #16: Travel, Tech and Social Media

by April 21, 2017 9:49 am Leave a comment

Week 16/2017 Greetings, everyone! Here we are once again, with a brand new Weekly Roundup! We hope you had great holidays and a nice week, but now it’s time to make sure that we are all caught up with the latest hospitality news. Start the Friday recap by scanning the headlines and descriptions below and, if something in particular sparks your attention, feel free to check out the extended posts! Enjoy your weekend and we’ll be back in a week! Industry News TrustYou expands presence in Southern Africa through strategic alliance with distribution partner rainmaker Digital: This week, our latest… read more »

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The Importance of a Hotel’s Presence on Google

by April 19, 2017 8:27 am , Leave a comment

What would our lives be like without Google? Ever since the world wide web took over, online research has become a necessity, almost a reflex. We use it for school, for work, for our own entertainment. And to be honest, we don’t even stop and think about it. Looking up information on the web feels like the most natural thing in the world. Hospitality makes no exception. Sites like Google continue to create ways to fit into all phases of the traveler’s search-shop-buy experience. Starting as a search engine, it is now so much more than that and hotels should… read more »

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Weekly Roundup #15: Travel, Tech and Social Media

by April 14, 2017 8:19 am Leave a comment

Week 15/2017 Happy Friday, dear readers! Welcome back to our blog, for the Weekly Roundup! It’s an important Friday and we are all waiting for Easter and vacation, so let’s make sure once again that we are up to date with everything that went on in our business this week. You can check below the latest news and stories and go to the extended posts, if something in particular catches your attention. A very happy Easter to all of you who are celebrating and a wonderful weekend! Industry News New collaboration for our partner VisitScotland: VisitScotland, who is using TrustYou's… read more »

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Weekly Roundup #14: Travel, Tech and Social Media

by April 7, 2017 11:07 am Leave a comment

Week 14/2017 Hello, everyone and happy Friday to all of you! Welcome back to the latest Weekly Roundup! You know the drill by now: every week, we come to you with a fresh dose of news, stories and everything interesting going on in the travel industry. So let’s go ahead and dive into what went on this week and what caught our attention. Make sure to pay us another visit next Friday, for another Weekly Roundup and enjoy your weekend! Industry News AccorHotels expands even further with new investments and acquisitions: It’s pretty safe to say that this has been… read more »

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How Loyalty Programs Help Your Hotel’s Reputation

by April 4, 2017 10:10 am , , Leave a comment

  Hospitality has always been a highly competitive industry, especially nowadays - with additional options from  Airbnb and similar companies. Therefore, hoteliers need to step up their game and engage with their customers at a deeper level than ever before, through loyalty programs. This is the reason why so many hotels are investing in such programs; the name itself refers to keeping travelers loyal to a certain hotel, brand and/or service.   Why do guests join a loyalty program?   Some people find comfort in familiarity. They like to go to the same destination and therefore, they prefer booking the… read more »

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Weekly Roundup #13: Travel, Tech, and Social Media

by March 31, 2017 8:47 am Leave a comment

Week 13/2017 Greetings, fellow readers! Another Friday means another Weekly Roundup, so welcome back to our blog! As usual, you can find here this week’s most important and interesting news from the hospitality industry and also, stories and post about trends and technology. Take a look at our recap and enjoy! Have a wonderful weekend and don’t forget to stay tuned for the next Weekly Roundup! Industry News AccorHotels to purchase Potel & Chatbot: It was announced this week that AccorHotels, the management of Potel & Chatbot and Edmond de Rothschild Investment Partners have entered into exclusive negotiations to acquire… read more »

[Infographic] Online Booking Trends: Understanding Traveler Behavior

by March 30, 2017 9:04 am , Leave a comment

When it comes to booking a hotel, predicting traveler behavior is difficult. While research studies exist, the facts often remain a mystery to those who don’t have much time to sift through it. With this limited time in mind, we’ve packed the latest traveler behavior research from our new white paper into one convenient infographic. It contains interesting stats such as: 86% of online travelers choose hotels over other accommodation types, 81% of travelers prefer using Google during their travel/accommodation search process, and 88% will sort out hotels from their searches with poor review scores.     All of this… read more »

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Weekly Roundup #12: Travel, Tech and Social Media

by March 24, 2017 11:04 am Leave a comment

Week 12/2017 Welcome everyone to a new Weekly Roundup! Friday is here, spring is taking its course and the news are blooming. This week we gathered every single piece of information that is of interest to us and the travel industry, so make sure to take a look at our headlines. If you are particularly interested in a story, follow the link to the original post and enjoy! Don’t forget to have a great weekend and we’ll meet again next week on our blog, for another roundup! Industry News New sources of Asian investment buying European hotels: Asian capital is… read more »