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Weekly Roundup #10: Travel, Tech and Social Media

by March 9, 2018 11:47 am Leave a comment

Week 10/2018 It’s Friday once more and that means our Weekly Roundup is back! This week has been super busy for us, we announced new exciting partnerships and participated at ITB Berlin! You can check out our social media accounts to see how that went: we are on Facebook, Twitter, LinkedIn and Instagram! Other than that, we gathered even more hospitality news and stories that were recently published, so read away! Until the next time, have a wonderful weekend!   Industry News TrustYou Partners With All 400 B&B Hotels To Improve Guest Experience and Online Reputation Globally: We are more… read more »

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Weekly Roundup #9: Travel, Tech and Social Media

by March 2, 2018 10:41 am Leave a comment

Week 9/2018 Happy, happy Friday and welcome to the Weekly Roundup! It’s been another busy and productive week in hospitality and travel and we gathered a few news and stories for you. Take a look to get your weekly dose of information and don’t forget, we are social! So follow us on Facebook, Twitter, LinkedIn and Instagram! Until next Friday, have a great, fun weekend!   Industry News AccorHotels Launches Property Spin-Off: AccorHotels announced this week that it has signed agreements with a group of international investors with a view to selling a majority of the capital of AccorInvest. Under the terms of the… read more »

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The Guest Feedback A-Z Guide For Hotels: Part IV

by March 1, 2018 9:12 am , Leave a comment

After part I, II and III of our Guest Feedback A-Z Guide, we have now reached the bottom of the alphabet and in our final part of this blog series, we’ll talk about relevant industry concepts between travel technology and generation Z. Take a look for quick and easy definitions and supporting content, that can help you get into the depths of hospitality and guest feedback, for a better understanding of it and a more successful business.   T Travel Technology = Technology has a huge impact in the travel and hospitality industry and nowadays, it is pretty much impossible… read more »

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Weekly Roundup #8: Travel, Tech and Social Media

by February 23, 2018 12:23 pm Leave a comment

Week 8/2018 Hello, everyone and welcome to our Weekly Roundup! You know the drill by now: every Friday, we make it our mission to break down the most important and relevant news and stories that were recently published in the media. From trends to technology, we have it all. So read along and get your dose of information before heading into the weekend. Also, don’t forget to follow our social media accounts, for even more hospitality insights: Facebook, Twitter, LinkedIn and Instagram! Have a wonderful weekend!   Industry News TrustYou Wins #1 in the HotelTechAwards 2018 for “Reputation and Review… read more »

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The Guest Feedback A-Z Guide For Hotels: Part III

by February 21, 2018 8:32 am , Leave a comment

The third installment of our Guest Feedback A-Z Guide is here and this week we are focusing on everything from marketing to surveys. You probably know the drill by now: we are breaking down the most relevant concepts of guest feedback and the hospitality industry in summarized definitions and referrals to extra pieces of information. Also, in case you missed the first two parts of the A-Z Guide, take a look here and here.   M Marketing = A concept that you are probably already familiar with, marketing represents all of a business’ actions of promoting and selling its products… read more »

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Weekly Roundup #7: Travel, Tech and Social Media

by February 16, 2018 11:39 am Leave a comment

Week 7/2018 Another week means another Weekly Roundup on our blog! As always, we selected the most interesting and relevant news and stories that were published this week, so go ahead and take a look before you head off into the weekend. Also, don’t forget to follow us on social media, for even more updates and insights: Facebook, Twitter, LinkedIn, Google+ and Instagram! We’ll be back next Friday and until then, have a wonderful weekend!   Industry News TUI Group Wants a Bigger Slice of the Tours and Activities Market: Having accumulated so much customer data, our partner, TUI Group,… read more »

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The Guest Feedback A-Z Guide For Hotels: Part II

by February 15, 2018 8:40 am , Leave a comment

Last week we published the first part of our Guest Feedback A-Z Guide for Hotels and, in case you haven’t seen it already, you can check it out here. This week, we continue to break down the most relevant terms and concepts that any person working in hospitality needs to know. From Google to loyalty programs, take a look at our summarized definitions, with extra references and supporting materials that can help you get a better grip on the industry!   G Google = Basically, the world’s largest and most used search engine - also when it comes to travelers… read more »

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Weekly Roundup #6: Travel, Tech and Social Media

by February 9, 2018 12:00 pm Leave a comment

Week 6/2018 It’s time for another Weekly Roundup, so welcome to our blog! You weekly dose of information is ready to go and, as always, we gathered the most recent and interesting news and stories from hospitality and travel. Take a look, enjoy the read and don’t forget to follow our social media, for even more industry insights: Facebook, Twitter, LinkedIn, Google+ and Instagram! Have a wonderful weekend!   Industry News Google will let you book hotels and flights through search results: Google has changed the way people can search for hotels and flights using smartphones in a bid to… read more »

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The Guest Feedback A-Z Guide For Hotels: Part I

by February 7, 2018 1:49 pm , Leave a comment

Hospitality is a giant industry, constantly growing, constantly changing and improving and guest feedback plays an important role throughout every step of the guest journey. While swimming in such deep waters, knowing and understanding all of its complex implications can sometimes come as a challenge. Especially since technology has started to impact hospitality and the importance of reviews and continues to do so, more and more every day, new and exciting concepts arise and you have to make sure that you keep up with them.   This is why we created the Guest Feedback A-Z Guide for Hotels, meant to… read more »

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Weekly Roundup #5: Travel, Tech and Social Media

by February 2, 2018 1:52 pm Leave a comment

Week 5/2018   The Weekly Roundup is here and you know what that means: it’s the end of another great, productive week and we have the news to prove it. As usual, you can find here a selection of hospitality news and stories, ranging from trends to technology and everything in between. So make yourself comfortable and enjoy the read. Until next Friday, don’t forget to follow our social media accounts (Facebook, Twitter, LinkedIn, Google+ and Instagram!) and have an amazing weekend!   Industry News Upcoming Webinar - The Value of Cross-Channel Communication Between Hotel Staff and Guests: We’re more… read more »

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[Inforaphic]:宿泊客との会話メッセージを分析・図解

by November 21, 2016 3:46 pm Leave a comment

お客様とのコミュニケーションは、ますますデジタルやモバイルに移行しており、メッセージング・サービスを通したホテル・スタッフと宿泊客との関わりも増加の一途をたどっています。こうしたコミュニケーションを記録し、お客様のセンチメント(感情)を分析することで、お客様のコミュニケーション・スタイルや行動を明らかにし、お客様がどう感じているかをより詳しく、正しく理解することができるようになります。 そこでTrustYouでは、独自の最新解析アルゴリズムを使って1万件のメッセージを分析。役立つ、価値あるこれらのメッセージの内容を分かりやすく図解しました。下記のインフォグラフィックは、TrustYou Messagingをお使いの宿泊施設様とその宿泊客との実際のやり取りをまとめたものです。 リアルタイム・メッセージングを使ってお客様の声を把握するには そこでTrustYouでは、独自の最新解析アルゴリズムを使って1万件のメッセージを分析。役立つ、価値あるこれらのメッセージの内容を分かりやすく図解しました。下記のインフォグラフィックは、TrustYou Messagingをお使いの宿泊施設様とその宿泊客との実際のやり取りをまとめたものです。     滞在中、定期的に宿泊客とコミュニケーションをとることで、宿泊客がどう感じているか詳しく知ることができます。昨今、コミュニケーション手法は、よりモバイル重視になり、電話や直接会って話す機会は減っています。 TrustYou Messagingは、テキスト(SMS)やFacebookメッセージ、Eメールを通じてお客様と会話をするツールです。リアルタイムにお客様とコミュニケーションがとれれば、お客様の滞在中その場でホテルのサービスを改善できるだけでなく、満足したお客様からの良いクチコミを期待することもできます。今すぐ、14日間の無料トライアルを始めてみませんか?

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Back to the Basics: Is Hotel Wi-Fi an Amenity or a Necessity?

by October 4, 2016 6:38 pm , Leave a comment

Hotels may debate over which amenities to offer at their property, but travelers agree: the one they want most is hotel Wi-Fi.  A Hotels.com survey determined that over half of all hotel customers wish free wireless internet was available at all hotels.  TripAdvisor confirms this finding, stating 46% of travelers would specifically book a different hotel if their first choice didn’t offer complimentary hotel Wi-Fi. These customer bases are too high to ignore.  Internet has become a utility, like hot water or electricity, rather than an optional service.  Guests have online access everywhere, from fast food restaurants to bus stops.… read more »

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It’s Here! The Recommended Method (and Cadence) of Responding to Reviews

by May 25, 2016 2:03 pm , , Leave a comment

Over the past few years, you may have heard multiple, and often differing, opinions on how hotels should respond to online reviews. Recently, Cornell released a study that helps hotels answer the age-old question. The study found correlations between reviews and hotel revenue and that there are two key limitations on how review responses lead to revenue improvements: 1). Too many responses is worse than offering no response and 2). Consumers more appreciate responses to negative reviews. So how can hotels utilize this information to update their current response process? Here are a few tips and guidelines. Prioritizing Review Responses… read more »

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Out With the Old, In With the New: Everything You Need to Know about the Recent TrustScore Update

by May 17, 2016 8:09 am Leave a comment

Since 2008, the TrustYou “TrustScore” has served as a badge of honor for hotels. It is calculated based on verified reviews from across the web and serves as an independent, third party score of a hotel. Thousands of hotels proudly display it on their hotel websites, helping to impact their direct bookings. And the scores influence millions of travelers around the world who see the hotel ratings on the world’s leading travel sites like Google, KAYAK, Skyscanner and many others. Now that the history lesson is over, here’s the big news! As of June 1, 2016, the TrustScore widget will… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 22, 2016 2:31 pm Leave a comment

Happy Friday once again! We are back with this week's favorite travel, tech and social media stories. This week we're taking a look at the last minute hotel bookers and ways to effectively target them, some examples of great travel marketing campaigns that you can learn from and tips on how to set your hotel SEO strategty straight, plus a lot of exciting industry news. Happy reading and don't forget to come back next week for more! Industry News Google Rolling Out New Tag Like Attribute for Hotel Listings Remember back in 2010 when Google rolled out “Tags” to allow… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 15, 2016 11:04 am Leave a comment

Happy Friday once again, fellow readers! We're back with this week's best stories on travel, tech and social media. This week's edition has everything you need: tips from LHW on how to best target the "curious traveler", ways in which hotels can leverage big data in order to make guests happier, why it's time to shift focus from Millennials to the next generation of travelers and a lot more. Take a look! Hope you enjoy and have a wonderful weekend! Industry News Marriott and Starwood Shareholders Approve Merger to Become World's Largest Hotel Company Anbang, who? We thought this day… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 8, 2016 12:31 pm Leave a comment

Happy Friday once again and welcome back to our weekly roundup! Scroll down for a quick peak into some of our favorite headlines from the past week! Happy reading and don't forget to come back next week for more! Industry News AccorHotels Spends Big on Home Rentals with Euro 148 Million Onefinestay Deal AccorHotels has bought upmarket home rentals business onefinestay for Euro 148 million (£117 million) and has earmarked a further Euro 64 million (£50 million) to expand the business internationally. Hilton to Temper Its Stance on Booking Direct Although his company has made it a mission to tell… read more »

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How to increase direct bookings with targeted review content

by April 5, 2016 9:03 am Leave a comment

OTA’s significantly changed the travel industry with pricing transparency and a large selection of accommodations. Yet they pose a huge challenge to individual hotels offering online bookings due to price comparisons and competition. There is almost no getting around online travel agencies: hotels benefit from large-scale marketing strategies, a broad customer base, and last minute sales. The disadvantage comes with the high commissions, which reinforces the desire for more direct bookings. Aside from the price-benefit-ratio, reviews play an important role when making a booking decision. TrustYou is the world’s largest feedback platform and supports hoteliers to make their best use… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 1, 2016 11:51 am Leave a comment

Happy Friday once again! Lots of exciting new things happening in the world of travel and hospitality this week! Check out our weekly roundup for a quick peak into some of our favorite stories from the past couple of days. Industry News Booking.com’s Rate Manager Now Available to All Hotels Worldwide Booking.com’s acquisition of PriceMatch a year ago led to BookingSuite Rate Manager, a revenue management solution for independent hotels that helps them make smarter pricing, channel, and budgeting decisions. Anbang Withdraws Starwood Bid, Clearing Way for Marriott Buyout Starwood Hotels & Resorts said Thursday that a consortium led by… read more »