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technology trends

Technology Trends In Travel: What To Expect In 2018

by November 28, 2017 2:37 pm , , Leave a comment

Every day, new and innovative technology is being developed, in order to make hospitality an even more exciting, adventurous and tempting industry. In the 21st century, hoteliers have technology at their fingertips and this gives them a world of possibilities - it’s all about digitalization. Now, it’s all about finding new ways of optimizing the guest journey and making hotels and destinations much more appealing to travelers than they were in the past. Since we are peaking into a brand new year, let’s get some insights into the technology trends that will impact 2018 the most. After all, the key… read more »

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Weekly Roundup #47: Travel, Tech and Social Media

by November 24, 2017 12:35 pm Leave a comment

Week 47/2017 The Weekly Roundup is back and that means it’s time for you dose of fresh hospitality news and stories! We have it all, from trends to technology, so make sure to take a look before heading off into the weekend! Also, if you want daily updates, you can follow our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Have an amazing weekend, everyone! Industry News Brazil Hospitality Group (BHG) Enters Partnership with AccorHotels for Management of 17 of BHG’s Owned Hotels: Brazil Hospitality Group (BHG) announces this week the beginning of its partnership with our client AccorHotels,… read more »

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Weekly Roundup #46: Travel, Tech and Social Media

by November 17, 2017 1:38 pm Leave a comment

Week 46/2017 Hello and welcome to this Weekly Roundup! Here you can end your week with a few of the most interesting news and stories from the hospitality industry, that we carefully gathered and summarized for you. Make sure to take a look and enjoy the read and don’t forget to follow our social media accounts, for more insights and updates: we are on  Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next time, we wish you a lovely weekend! Industry News US Hotel Industry Grows at Half Rate of Overall US Economy: Business activity for US hoteliers held steady at… read more »

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Influencer Marketing – Can Your Hotel Benefit From It?

by November 16, 2017 9:52 am , , Leave a comment

We are quickly approaching 2018 and it has already been awhile since the conventional advertising strategies have become almost obsolete. A thing of the past. A simple banner or a TV commercial is no longer enough to attract and retain customers and most brands are aware of this. With the rise of social media and channels such as Youtube, publicity and advertising reached new heights and they have often been given actual faces: the ones of influencers. There’s no good reason why the hospitality industry could not profit out of this new marketing strategy. Putting a well-known face to your… read more »

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Weekly Roundup #45: Travel, Tech and Social Media

by November 10, 2017 10:59 am Leave a comment

Week 45/2017 Greetings, everyone and welcome back on our blog, for another Weekly Roundup! Once again, we gathered the most interesting and relevant news and stories that were published this week, so make sure to take a look at the headlines! You will surely find something interesting. Also, for more daily updates and news, don’t forget to follow our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have a lovely weekend! Industry News TrustYou’s Guest Feedback Platform Gains Traction in India Through New Partnership With Taj Hotels Palaces Resorts Safaris: It was another successful and productive… read more »

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TrustYou’s Top 5: The Best Designed Hotels Around The World

by November 9, 2017 10:33 am , Leave a comment

Let’s be honest: no one books a hotel blindfolded and basic rooms with outdated furniture just don’t cut it anymore. Saying that hospitality is competitive is an understatement and travelers have a huge amount of options to chose from when it comes to hotels and overall accommodations. A lot of the times, the booking decision is based on visuals. Think about it: when was the last time you booked a stay at a place without checking the pictures first? It’s no wonder that, in what seems to quickly become a saturated market, many hotels are now striving to set themselves… read more »

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Weekly Roundup #44: Travel, Tech and Social Media

by November 3, 2017 12:53 pm Leave a comment

Week 44/2017 Welcome back to our blog, everyone! This Weekly Roundup has a few interesting news under its belt, so go ahead and scan the headlines. As usual, we summarize the most important stories of the week from the entire hospitality industry. News, trends, technology, you name it, we have it. Also, don’t forget to follow us on social: Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have an amazing weekend! Industry News Best Western launches its third soft brand collection: Our client  Best Western Hotels & Resorts is joining its hotel peers and launching its third hotel soft… read more »

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Virtual Reality In Travel – Should Your Hotel Embrace It?

by October 30, 2017 12:50 pm , , Leave a comment

When the Lumière brothers pioneered a little concept called cinematography, back in 1896, the moving image of a train arriving in a station was incredibly mind-blowing for people everywhere. It fact, it was so unbelievable that it is said the first audience ran away screaming from the theater because they felt like the train was coming right at them and they perceived it as a real danger. Fast forward more than a century and we are now running towards such concepts instead of away from them. Even the rise of 3D, once the movie Avatar aired, seems to be such… read more »

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Weekly Roundup #43: Travel, Tech and Social Media

by October 27, 2017 12:16 pm Leave a comment

Week 43/2017 Another week has quickly gone by, so it’s time for a new Weekly Roundup! As usual, you can get your weekly dose of information on our blog, because we always make sure to put together a summary of the week’s most interesting and important hospitality news and stories. So make sure to take a look and enjoy! You can also follow us on social media, to get daily updates - we have Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have an amazing weekend! Industry News Asia-Pacific hotel bookings increase 93%, with 88% rise in China: China bookings are on the rise… read more »

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The Independent Hotel Series – Part IV: Putting the “personal” in personalization

by October 26, 2017 9:48 am , Leave a comment

We have made our way to the last part of our Independent Hotel Series, the extension of our latest eBook: Branding Without The Brand Name - An independent Hoteliers Guide To Building Brand Value. Up until now, we talked about how an independent hotel can make the most out of its non-branded status, through finding and marketing what makes it different, carefully working on the SEO, mobile optimization and everything that technology throws its way and also, we focused on reviews and the importance of online reputation management. Now it’s time to get more… personal. More specifically, we’ll talk about… read more »

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Out With the Old, In With the New: Everything You Need to Know about the Recent TrustScore Update

by May 17, 2016 8:09 am Leave a comment

Since 2008, the TrustYou “TrustScore” has served as a badge of honor for hotels. It is calculated based on verified reviews from across the web and serves as an independent, third party score of a hotel. Thousands of hotels proudly display it on their hotel websites, helping to impact their direct bookings. And the scores influence millions of travelers around the world who see the hotel ratings on the world’s leading travel sites like Google, KAYAK, Skyscanner and many others. Now that the history lesson is over, here’s the big news! As of June 1, 2016, the TrustScore widget will… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 22, 2016 2:31 pm Leave a comment

Happy Friday once again! We are back with this week's favorite travel, tech and social media stories. This week we're taking a look at the last minute hotel bookers and ways to effectively target them, some examples of great travel marketing campaigns that you can learn from and tips on how to set your hotel SEO strategty straight, plus a lot of exciting industry news. Happy reading and don't forget to come back next week for more! Industry News Google Rolling Out New Tag Like Attribute for Hotel Listings Remember back in 2010 when Google rolled out “Tags” to allow… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 15, 2016 11:04 am Leave a comment

Happy Friday once again, fellow readers! We're back with this week's best stories on travel, tech and social media. This week's edition has everything you need: tips from LHW on how to best target the "curious traveler", ways in which hotels can leverage big data in order to make guests happier, why it's time to shift focus from Millennials to the next generation of travelers and a lot more. Take a look! Hope you enjoy and have a wonderful weekend! Industry News Marriott and Starwood Shareholders Approve Merger to Become World's Largest Hotel Company Anbang, who? We thought this day… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 8, 2016 12:31 pm Leave a comment

Happy Friday once again and welcome back to our weekly roundup! Scroll down for a quick peak into some of our favorite headlines from the past week! Happy reading and don't forget to come back next week for more! Industry News AccorHotels Spends Big on Home Rentals with Euro 148 Million Onefinestay Deal AccorHotels has bought upmarket home rentals business onefinestay for Euro 148 million (£117 million) and has earmarked a further Euro 64 million (£50 million) to expand the business internationally. Hilton to Temper Its Stance on Booking Direct Although his company has made it a mission to tell… read more »

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How to increase direct bookings with targeted review content

by April 5, 2016 9:03 am Leave a comment

OTA’s significantly changed the travel industry with pricing transparency and a large selection of accommodations. Yet they pose a huge challenge to individual hotels offering online bookings due to price comparisons and competition. There is almost no getting around online travel agencies: hotels benefit from large-scale marketing strategies, a broad customer base, and last minute sales. The disadvantage comes with the high commissions, which reinforces the desire for more direct bookings. Aside from the price-benefit-ratio, reviews play an important role when making a booking decision. TrustYou is the world’s largest feedback platform and supports hoteliers to make their best use… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 1, 2016 11:51 am Leave a comment

Happy Friday once again! Lots of exciting new things happening in the world of travel and hospitality this week! Check out our weekly roundup for a quick peak into some of our favorite stories from the past couple of days. Industry News Booking.com’s Rate Manager Now Available to All Hotels Worldwide Booking.com’s acquisition of PriceMatch a year ago led to BookingSuite Rate Manager, a revenue management solution for independent hotels that helps them make smarter pricing, channel, and budgeting decisions. Anbang Withdraws Starwood Bid, Clearing Way for Marriott Buyout Starwood Hotels & Resorts said Thursday that a consortium led by… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by March 11, 2016 11:04 am Leave a comment

Happy Friday! Welcome back to TrustYou's weekly dose of travel, tech, and social media news and trends. Check out our favorite stories below and don't forget to come back next week for more. Industry News ITB 2016: Google Says "Not Now, Not Ever" Will It Become an OTA Google insists it won't move into selling travel after launching a destination search and trip-planning tool hailed as "game changing" this week. Oliver Heckmann, Google vice-president for travel and shopping, said the search giant has no plans to act as an online travel agent (OTA) "now or in the future" despite offering a 'Book on… read more »

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The Facts About Hotel Review Scores and Rankings on Google

by March 8, 2016 9:08 am , Leave a comment

There is much chatter these days about TrustYou data on Google and what really drives improvements in the TrustScore, review summaries and local search rankings for hotels on Google. In an effort to increase transparency, let’s take a look at the facts: 1. TrustYou provides hotel review scores (TrustScores) and review summaries for more than 300,000 hotels on Google. This is visible on Google when clicking the question mark next to the hotel’s review summary. These review scores and summaries are calculated based on an analysis of quantity, quality and recency of reviews across the web as well as from… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by March 4, 2016 2:24 pm Leave a comment

Happy Friday! What did the first week of March bring for the travel and hospitality industry? Check out our favorite stories below. Happy reading and don't forget to come back next week for more! Industry News First Look at Expedia Accelerator Program for Improving Hotel Placement Expedia’s new Accelerator program offers a way for hotel properties to move their way up from page three to the first page of listings on Expedia.com — all they might have to do is pay Expedia an additional 10 percent commission on top of their typical payments. Accor and Chinese Conglomerate Both Consider Carlson… read more »