ITB Berlin Panel Discussion: Stars Or TrustScore? One Approach In Mecklenburg-Vorpommern
In the tourism industry, ratings about products and services are either based on stars or customer evaluations which are converted into a TrustScore. At this year's ITB Berlin, our partner Mecklenburg-Vorpommern invited us to join a panel discussion to give valuable insights about the topic of guest feedback and review marketing. The discussion included the following questions:
How has Mecklenburg-Vorpommern been using customers’ ratings information? How are tourism products customized, and what characterizes innovative quality management? And: to what extent is it possible to professionalize weaker providers as well?
Panel guests:
- Claudia Gilles, CEO, German Tourism Association (DTV)
- Harald Machur, Head of the Quality & Sustainability Department,
- Mecklenburg-Vorpommern Tourist Board
- Michael Menzel, Chief Revenue Officer, TrustYou GmbH
- Cornelius Obier, Managing Director, PROJECT M GmbH
We were very excited to be part of this discussion! Check it out:
