週のまとめ

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 22, 2016 2:31 pm Leave a comment

Happy Friday once again! We are back with this week's favorite travel, tech and social media stories. This week we're taking a look at the last minute hotel bookers and ways to effectively target them, some examples of great travel marketing campaigns that you can learn from and tips on how to set your hotel SEO strategty straight, plus a lot of exciting industry news. Happy reading and don't forget to come back next week for more! Industry News Google Rolling Out New Tag Like Attribute for Hotel Listings Remember back in 2010 when Google rolled out “Tags” to allow… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 15, 2016 11:04 am Leave a comment

Happy Friday once again, fellow readers! We're back with this week's best stories on travel, tech and social media. This week's edition has everything you need: tips from LHW on how to best target the "curious traveler", ways in which hotels can leverage big data in order to make guests happier, why it's time to shift focus from Millennials to the next generation of travelers and a lot more. Take a look! Hope you enjoy and have a wonderful weekend! Industry News Marriott and Starwood Shareholders Approve Merger to Become World's Largest Hotel Company Anbang, who? We thought this day… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 8, 2016 12:31 pm Leave a comment

Happy Friday once again and welcome back to our weekly roundup! Scroll down for a quick peak into some of our favorite headlines from the past week! Happy reading and don't forget to come back next week for more! Industry News AccorHotels Spends Big on Home Rentals with Euro 148 Million Onefinestay Deal AccorHotels has bought upmarket home rentals business onefinestay for Euro 148 million (£117 million) and has earmarked a further Euro 64 million (£50 million) to expand the business internationally. Hilton to Temper Its Stance on Booking Direct Although his company has made it a mission to tell… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by March 11, 2016 11:04 am Leave a comment

Happy Friday! Welcome back to TrustYou's weekly dose of travel, tech, and social media news and trends. Check out our favorite stories below and don't forget to come back next week for more. Industry News ITB 2016: Google Says "Not Now, Not Ever" Will It Become an OTA Google insists it won't move into selling travel after launching a destination search and trip-planning tool hailed as "game changing" this week. Oliver Heckmann, Google vice-president for travel and shopping, said the search giant has no plans to act as an online travel agent (OTA) "now or in the future" despite offering a 'Book on… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by March 4, 2016 2:24 pm Leave a comment

Happy Friday! What did the first week of March bring for the travel and hospitality industry? Check out our favorite stories below. Happy reading and don't forget to come back next week for more! Industry News First Look at Expedia Accelerator Program for Improving Hotel Placement Expedia’s new Accelerator program offers a way for hotel properties to move their way up from page three to the first page of listings on Expedia.com — all they might have to do is pay Expedia an additional 10 percent commission on top of their typical payments. Accor and Chinese Conglomerate Both Consider Carlson… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by October 9, 2015 2:11 pm Leave a comment

Happy Friday once again! We’re back with a new roundup of this week’s top travel and hospitality stories! Today, find out about the new TrustYou/Brand Karma partnership, learn about the relationship between millennials and technology and check out some tips to perk up your hotel's website conversions! Happy reading! Brand Karma & TrustYou Partner to Bring Hotel & Tourism Brands the Best of Reputation Management & Virtual Reality Brand Karma and TrustYou announce a strategic partnership, bringing together TrustYou’s powerful reputation management tools and Brand Karma’s digital innovation in virtual reality (VR). Hoteliers Continue to Battle Booking Duopoly OTAs are not… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by September 25, 2015 11:06 am Leave a comment

It's Friday, so you know what that means: time for our weekly roundup! Even in the madness of Oktoberfest we've been on the lookout for great travel and hospitality news for you. Click through for the best of this week's stories. Ein Prosit! Is Reputation the Key to Loyalty? Loyalty is hard to come by, yet essential to profitable operations in a competitive market. Repeat guests are far more valuable than one-time guests, and according to studies, engaged guests spend 46% more than unengaged ones. So what should hotels focus on to gain guest loyalty? Is reputation the answer? What… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by September 18, 2015 1:40 pm Leave a comment

It's a good weekend for festivals if you're in Munich these days! Our office is buzzing as our teams gear up for a full day at the Oktoberfest tomorrow! But we are still going to bring you the best stories from this week. Check out our favorite picks below! Ein Prosit! Targeting Your Hotel's Digital Content for the SHE-Conomy Women don’t buy with the objective of collecting more things: they want the experience to go along with it. Successful hotel marketers recognize the value in tweaking their messages to hit the right chords with the valuable female traveler. Taking Ownership… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by September 11, 2015 11:46 am Leave a comment

Happy Friday once again! I’ve come across some great articles this week. These inspiring reads are sure to get your creative juices flowing as you work on your plan to improve your business. Enjoy! Are Travelers Getting It All Wrong? Travelers are armed with more information than ever to make travel decisions. Vastly more. In fact, there are on average 465 reviews per hotel available to be read. With so much feedback in hand before booking, travelers should be pretty happy with their accommodations these days. But do they really have the feedback they need to make an informed decision?… read more »