Trends

service

These Categories Are Most Positively and Negatively Impacting Hotel Ratings

per aprile 27, 2017 2:00 pm , , Leave a comment

Friendliness of staff most positively impacts hotel ratings, while bathrooms are dragging hotel ratings down most often.   Guest reviews have gone beyond simple 1-to-5 star hotel ratings. With the introduction of guest satisfaction surveys and review sites like TripAdvisor, hotel guests started leaving detailed reviews to help future travelers make decisions. Now, recent research confirms that over 95% of travelers are reading those reviews before booking a hotel. However, travelers are not the only ones who can benefit from this level of detail.   With TrustYou’s advanced text analysis, we can pinpoint positive and negative sentiments for 100+ categories… leggi ancora »

[Infographic] Online Booking Trends: Understanding Traveler Behavior

per marzo 30, 2017 9:04 am , Leave a comment

When it comes to booking a hotel, predicting traveler behavior is difficult. While research studies exist, the facts often remain a mystery to those who don’t have much time to sift through it. With this limited time in mind, we’ve packed the latest traveler behavior research from our new white paper into one convenient infographic. It contains interesting stats such as: 86% of online travelers choose hotels over other accommodation types, 81% of travelers prefer using Google during their travel/accommodation search process, and 88% will sort out hotels from their searches with poor review scores.     All of this… leggi ancora »

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5 Do’s and Don’ts of Direct Messaging Your Guests

per febbraio 21, 2017 10:00 am , , , Leave a comment

Last week, we shared the top five reasons not to be afraid of direct messaging your guests in part one of this blog series. Now that you’re not afraid (hopefully), it’s time to actually do it: ask someone out (I mean, direct message your guests – you’ll have to read part one to understand the dating references in this piece). Before we get into our do’s and don’ts, keep this in mind: A lot of articles that focus on direct messaging talk about the basic stuff: be nice and pleasant, don’t try to up-sell in your first message, don’t be… leggi ancora »

sale

2017 Will Be The Year of the Hotel Guest

per gennaio 9, 2017 1:04 am Leave a comment

Hotels will use personalization, engagement, and feedback to enhance the hotel guest experience in 2017   Each year, we at TrustYou get out our Magic 8 Balls and fortune teller caps to see if we can predict the future of the hospitality industry. This year, we see a bright future for hotels and their guests. This prediction unveiled itself without any sort of magic, but rather by consulting with many of the major news publications, plus industry experts and sources. Read ahead to find out what key hospitality trends we expect for 2017.   Personalization Capabilities Improve   From booking details… leggi ancora »

amazon-go

What Hotels Can Learn from Amazon Go

per dicembre 13, 2016 10:00 am , , Leave a comment

Last week, online retail giant, Amazon, wowed the internet community when they released this preview of their new shopping innovation, Amazon Go. The concept is a “Just Walk Out” shopping model that allows customers to buy what they need without having to stand in a checkout line. The news filtered through most major news outlets, all with the collective opinion that Amazon was changing retail stores as we know them today. While the technology can be complicated, most critics agree that customer demand for this type of shopping experience will rise. But why does this shake-up in the retail space also important for… leggi ancora »

pexels-photo-136415

Win Direct Bookings with Post-Stay Feedback

per ottobre 12, 2016 9:00 am , Leave a comment

In our ongoing blog series, we have already discussed how hotels can drive direct bookings during the search and booking and onsite experience phases of the guest journey. To help complete the cycle, we will continue with strategies that impact post-stay feedback. Did you know that nearly half of a hotel’s published online reviews are solicited from the hotel itself? While this may be a lot of work for the hotel, the end result is well worth the effort. Solicited guest reviews are positive 81% of the time and result in 8% higher scores for the hotel. Therefore, hotels should make… leggi ancora »

people-office-group-team

Hotelier Q&A: The Hotel Tech Stack And the Best Hotel Tech Investments

per ottobre 11, 2016 6:37 pm , Leave a comment

A lot can change in just a few years – especially in the hospitality industry. For today's hotelier, creating and maintaining a hotel tech stack is a constant challenge. David Tuza began his career in hospitality as the 10th employee at a then little-known company called SiteMinder. Pretty soon, the Australian-based company known for its cloud-based hospitality software had gone global, expanding to over 400 employees with over 22,000 hotels under its belt.   After spending seven years at SiteMinder, Tuza joined Event Hospitality & Entertainment Limited as their Technical Operations Manager, where he lives and breathes everything hotel technology.… leggi ancora »

wifi

Back to the Basics: Is Hotel Wi-Fi an Amenity or a Necessity?

per ottobre 4, 2016 6:38 pm , Leave a comment

Hotels may debate over which amenities to offer at their property, but travelers agree: the one they want most is hotel Wi-Fi.  A Hotels.com survey determined that over half of all hotel customers wish free wireless internet was available at all hotels.  TripAdvisor confirms this finding, stating 46% of travelers would specifically book a different hotel if their first choice didn’t offer complimentary hotel Wi-Fi. These customer bases are too high to ignore.  Internet has become a utility, like hot water or electricity, rather than an optional service.  Guests have online access everywhere, from fast food restaurants to bus stops.… leggi ancora »

mobile-apps

Can Hotel Apps Build Instant Brand Loyalty?

per settembre 21, 2016 10:00 am , , Leave a comment

If there’s one word we’re all concerned about in the hospitality industry, it’s brand loyalty – and how to get more of it from our guests. We roll out the red carpet (figuratively and sometimes literally), try to give impeccable service, anticipate demands before they’re even made; yet we’re all still struggling with brand loyalty. Are native hotel apps the solution to finally cracking the brand loyalty problem, once and for all? First, let’s take a look at the pros and cons of native hotel apps (the ones many hotel brands have such as Starwood, Marriott, Mandarin, etc.):   Pros and… leggi ancora »

hotel pool

How Guest Engagement Can Help Your Hotel

per settembre 1, 2016 10:00 am , , Leave a comment

Have you seen the phrase guest engagement mentioned more recently? You may have seen it here, here, or even here. As with every new buzzword in hospitality, guest engagement is getting a lot of attention, for good reason.   Guest Engagement Is…   Guest engagement stems from the marketing principle of “customer engagement”, which has been defined as the act of “creating deep connections with customers that drive purchase decisions, interaction, and participation”. When applied to the hospitality industry, the strategy asks hotels to establish a relationship with guests in order to influence their behaviors on-site. For example, imagine a… leggi ancora »