Travel Industry

International Travelers

Your Guests Are International – Your Hotel’s Approach Should Be Too

by September 19, 2017 10:58 am , Leave a comment

Whether we’re talking about vacations, business travels or single-night stays, international visitors are a big faction of any hotel’s total number of guests. Especially if your hotel is located in a central area of a bigger city or in a popular holiday region, you probably greet foreign visitors on a daily basis. This is why it’s extremely important to know exactly how to not only attract them, but keep them coming.   Any type of guest deserves an equal amount of attention, respect and the same effort and dedication from the hotel’s management team. It might, however, be easier to… read more »

ebook-branding-website

4 Reasons to Read Our Latest eBook from Start to Finish

by September 14, 2017 9:24 am , Leave a comment

When it comes to hospitality, we can surely say that the show will always go on, no matter what. Hotels will never stop being necessary and with tourism being the huge, multi-billion dollar industry that it is, diversity is always encouraged and awaited by travelers. Having options to chose from, like big chains and independent properties, is most certainly a must, but what makes one different than the other? Sure, branded hotels have their fair share of large-scale efforts that they must constantly focus on, but independent hotels might sometimes feel like a bit of an outsider. Attracting travelers to… read more »

millennials1

Millienials Are Choosing OTAs – How Can Reviews Influence Their Decisions?

by August 29, 2017 1:30 pm , Leave a comment

It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality is going above and beyond to adapt to this particular generation of consumers. Driving millennials to a hotel and keeping things as personal as possible has become a priority for hotels and, naturally, this includes direct bookings.   What happens though when millennials choose OTAs rather than booking directly on the hotel website? Unfortunately, this is not a rhetorical question, but a reality. Studies show that indirect bookings are on… read more »

guest communication webinar

The Hotel Guest’s On-Site Experience – Communicating With The Guest

by July 17, 2017 5:55 am , , Leave a comment

When working in hospitality, and especially when managing a hotel, you quickly learn about the guest journey and what it implies. You probably know by now that there are three main phases that a traveler always goes through: the search and booking process, the actual stay on-site, and their post-stay impressions, which are sometimes translated into formal feedback through hotel reviews.   Since we have previously focused on the first stage, the decision making factors that influence the booking and the booking behaviours, it is now time to discuss the on-site experience and how can hoteliers make the most of… read more »

genz2

What Comes After Millennials – Is Your Hotel Ready For Gen Z?

by June 27, 2017 12:16 pm , Leave a comment

It’s safe to assume that, in the last few years, the word “millennials” became a staple in everyone’s vocabulary. Especially when it comes to hospitality and travel, gen Y, as they are also called, is still a pretty hot topic.  Accommodations all over the world are striving to change and adapt, in order to fit the needs and expectations of millennials. After all, they are the largest cohort in history. But, as a wise man once said, the only constant in life is change, so it should come as no surprise that millennials are already becoming a thing of the… read more »

instagram.pinterest

How to make your hotel’s social media a source for travel inspiration (II) – Instagram & Pinterest

by May 30, 2017 10:07 am , Leave a comment

In our previous post, we began to dive into social media and how you, as a hotelier, can transform it into a source for travel inspiration. More specifically, we talked about how you can optimize your hotel’s Facebook and Twitter profiles, in order to make sure that they appeal to travelers and are going to be a reason for them to choose and book your hotel. Now it’s time to explore two more social media channels with very high levels of popularity: Instagram and Pinterest. Slightly different from Facebook and Twitter, these platform are all about visuals. Looking back in… read more »

social media1

How to make your hotel’s social media a source for travel inspiration (I) – Facebook & Twitter

by May 23, 2017 9:55 am , Leave a comment

When it’s a well known fact that social media validates a brand and increases its awareness, are you sure that you are making the most out of your hotel’s social media presence? Social media allows hoteliers to bring their business forward, to advertise its strongest suits, and to communicate with travelers and/or guests, in the easiest possible way. This can result in increased bookings and ultimately, more revenue. So we’ll be talking about the most important things that you have to keep in mind when launching your hotel’s profile on Facebook and Twitter. Also, keep an eye out for our… read more »

direct messaging on site

Direct Messaging Guests: The On-site Experience

by May 9, 2017 7:59 am , Leave a comment

We have previously talked about direct messaging, so you might already know why it’s important to not be afraid of direct messaging your guests and the do’s and don’ts of the process. And with technology driven millennials taking over, it’s also good to know that 77% of consumers with texting capabilities, aged 18-34, are likely to have a positive perception of a company that offers text messaging features. That being said, it’s time to focus on what we consider to be the best and most important stage of direct messaging: the guests’ on-site experience. There’s no time like the present,… read more »

google final

The Importance of a Hotel’s Presence on Google

by April 19, 2017 8:27 am , Leave a comment

What would our lives be like without Google? Ever since the world wide web took over, online research has become a necessity, almost a reflex. We use it for school, for work, for our own entertainment. And to be honest, we don’t even stop and think about it. Looking up information on the web feels like the most natural thing in the world. Hospitality makes no exception. Sites like Google continue to create ways to fit into all phases of the traveler’s search-shop-buy experience. Starting as a search engine, it is now so much more than that and hotels should… read more »

final

How Loyalty Programs Help Your Hotel’s Reputation

by April 4, 2017 10:10 am , , Leave a comment

  Hospitality has always been a highly competitive industry, especially nowadays - with additional options from  Airbnb and similar companies. Therefore, hoteliers need to step up their game and engage with their customers at a deeper level than ever before, through loyalty programs. This is the reason why so many hotels are investing in such programs; the name itself refers to keeping travelers loyal to a certain hotel, brand and/or service.   Why do guests join a loyalty program?   Some people find comfort in familiarity. They like to go to the same destination and therefore, they prefer booking the… read more »