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Millienials Are Choosing OTAs – How Can Reviews Influence Their Decisions?

per agosto 29, 2017 1:30 pm , , Leave a comment

It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality is going above and beyond to adapt to this particular generation of consumers. Driving millennials to a hotel and keeping things as personal as possible has become a priority for hotels and, naturally, this includes direct bookings.   What happens though when millennials choose OTAs rather than booking directly on the hotel website? Unfortunately, this is not a rhetorical question, but a reality. Studies show that indirect bookings are on… leggi ancora »

[Infographic] Online Booking Trends: Understanding Traveler Behavior

per marzo 30, 2017 9:04 am , Leave a comment

When it comes to booking a hotel, predicting traveler behavior is difficult. While research studies exist, the facts often remain a mystery to those who don’t have much time to sift through it. With this limited time in mind, we’ve packed the latest traveler behavior research from our new white paper into one convenient infographic. It contains interesting stats such as: 86% of online travelers choose hotels over other accommodation types, 81% of travelers prefer using Google during their travel/accommodation search process, and 88% will sort out hotels from their searches with poor review scores.     All of this… leggi ancora »

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Motel One Fulfills Guest Expectations with Guest Satisfaction Surveys

per gennaio 19, 2017 2:35 pm , , Leave a comment

Post-stay feedback surveys are one of the most effective feedback channels and are the easiest way to get direct insights about guest experiences.* In early 2016, TrustYou collected data from over 4 million reviews and found out that nearly half of all hotel reviews are solicited by the hotels themselves. Here is the break down: 44% - Surveys collected by hotels 41% - Online Travel Agencies 15% - Travel Sites and Social Media TrustYou client, Motel One, began utilizing the guest feedback platform and survey solution back in 2013. They sought to prove that a budget-friendly, unique, and consistent hotel… leggi ancora »

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The Top 10 Best Places to Stay in NYC Over the Holidays

per novembre 8, 2016 10:00 am , Leave a comment

Each year, New York City transforms itself into a holiday wonderland; its storefronts are the subject of movies and it's Christmas Tree is world renowned. And despite Christmas Creep seemingly taking over before trick or treaters have inventoried their Halloween haul, the holiday season really kicks off in New York City with the Macy's Thanksgiving Day Parade. For those folks looking to take in the parade, from marching bands and Woody Woodpecker, through to the iconic visit from Santa Claus, identifying the best places to stay in NYC can be intimidating. After all, New York City has nearly 300 hotels to choose… leggi ancora »

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Back to Hotel Basics: Offering Guests a Good Night’s Sleep

per settembre 15, 2016 11:11 pm , Leave a comment

No matter what your hotel is proud of most, stop for a moment and remember the hotel basics.  Much as you might hate to admit it, at the heart of every booking of every hotel is one driving factor: guests need a place to sleep.    Don’t lose sight of this basic hotel need or you’ll end up with a contingent of grumpy travelers checking out in the morning – or worse, not telling the hotel directly and instead sharing a bad review to colleagues or online.  Fifty-five percent of travelers said they look for reviews that specifically address sleep quality… leggi ancora »

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Four Things Travelers to Rio Will Find Delightful (And Three Things They Won’t)

per agosto 4, 2016 2:49 pm , , Leave a comment

With the Games in 2016 Rio de Janeiro just around the corner, thousands of visitors are already making their journey into the city. With a series of issues casting a shadow over traveler expectations,  it seemed an appropriate time to clear up some confusion. To examine what the hotels in Rio have to offer, we’ve analyzed customer reviews of 589 hotels. The research revealed that hotels in Rio de Janeiro have an average TrustScore of 81.25, with positive reviews in pool service, childcare, laundry service, and security as the main drivers of success. In addition, service through the country rated… leggi ancora »

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The Guest Feedback Cycle: Influencing the Traveler at Every Stage of Their Journey

per luglio 12, 2016 3:00 pm , , , Leave a comment

I’ll start this post with a bold statement: the traveler experience begins and ends with guest feedback. Now, let me back [it] up. It is fair to say that the traveler journey consists of  three main stages: booking the hotel, the onsite experience, and delivering post-stay commentary. When guest feedback is leveraged by a hotel in the right way, it impacts the traveler at every stage of this experience and creates a cycle of booking one customer in order to deliver another. Let’s take a closer look at each of the main stages of the traveler journey to see how… leggi ancora »

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The Growing Significance of the Mobile Concierge

per luglio 6, 2016 3:00 pm , , , Leave a comment

Today, technology, almost more than anything, plays a huge role in how consumers book and experience travel. Prior to our hyper-connected world, travelers relied on brands and hotel concierges to get trusted tips and tricks. Now there’s more information than travelers even know what to do with. There is an ever-growing number of mobile apps to help people get where they’re going. New mobile technology helps make it easier for business to provide information and consumers to receive it. Personalized travel is becoming the new norm and now startups want to help solve consumers' pain points. As a hotelier, it’s… leggi ancora »