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millennials1

Millienials Are Choosing OTAs – How Can Reviews Influence Their Decisions?

durch August 29, 2017 1:30 pm , , Leave a comment

It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality is going above and beyond to adapt to this particular generation of consumers. Driving millennials to a hotel and keeping things as personal as possible has become a priority for hotels and, naturally, this includes direct bookings.   What happens though when millennials choose OTAs rather than booking directly on the hotel website? Unfortunately, this is not a rhetorical question, but a reality. Studies show that indirect bookings are on… Lesen Sie mehr »

[Infografik] Online-Buchungstrends: Das Verhalten von Reisenden bei der Hotelsuche

durch März 30, 2017 9:26 am , Leave a comment

Wenn es um die Hotelbuchung geht, ist es relativ schwierig, das Verhalten von Reisenden genau vorherzusagen. Die dazu veröffentlichten Studien gehen aber oft aus Zeitmangel an einem vorüber. Deshalb haben wir unsere neueste Verbraucherstudie in eine übersichtliche Infografik verpackt, die die wichtigsten Fakten enthält, wie: 86% der Reisenden entscheiden sich verglichen mit anderen Unterkunftsmöglichkeiten für Hotels 81% der Reisenden bevorzugen Google auf ihrer Suche nach der passenden Unterkunft 88% sortieren Hotels mit schlechten Bewertungsnoten aus   Aus dieser Studie über das Verhalten von Reisenden lässt sich folgendes schlussfolgern: (1) Hotels sollten auf Google und Google Maps präsent sein, (2) Hoteliers… Lesen Sie mehr »

MotelOne_Blog

Motel One erfüllt Erwartungen der Gäste durch proaktiv eingeholte Bewertungen mittels Fragebögen

durch Januar 19, 2017 4:29 pm , , Leave a comment

Fragebögen nach dem Hotelaufenthalt sind einer der effektivsten Wege, Feedback zu erhalten und der einfachste Weg, direkte Einblicke in die Erfahrungen der Gäste bekommen.* Anfang 2016 sammelte TrustYou Daten von über 4 Millionen Bewertungen und festgestellt, dass fast die Hälfte aller Hotelbewertungen von den Hotels selbst angefordert werden.   Nachstehend die Aufschlüsselung: 44% - Von den Hotels gesammelte Fragebögen 41% - Online-Reiseagenturen 15% - Reise-Webseiten und Soziale Medien   Motel One nutzt TrustYous Gästefeedback-Plattform und Fragebogensoftware seit 2013. Sie wollten unter Beweis stellen, dass sich ein kostengünstiges, einzigartiges und gleichbleibendes Hotelerlebnis auszahlen kann. Dieses Konzept hat sich bewährt, indem sie… Lesen Sie mehr »

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The Top 10 Best Places to Stay in NYC Over the Holidays

durch November 8, 2016 10:00 am , Leave a comment

Each year, New York City transforms itself into a holiday wonderland; its storefronts are the subject of movies and it's Christmas Tree is world renowned. And despite Christmas Creep seemingly taking over before trick or treaters have inventoried their Halloween haul, the holiday season really kicks off in New York City with the Macy's Thanksgiving Day Parade. For those folks looking to take in the parade, from marching bands and Woody Woodpecker, through to the iconic visit from Santa Claus, identifying the best places to stay in NYC can be intimidating. After all, New York City has nearly 300 hotels to choose… Lesen Sie mehr »

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Back to Hotel Basics: Offering Guests a Good Night’s Sleep

durch September 15, 2016 11:11 pm , Leave a comment

No matter what your hotel is proud of most, stop for a moment and remember the hotel basics.  Much as you might hate to admit it, at the heart of every booking of every hotel is one driving factor: guests need a place to sleep.    Don’t lose sight of this basic hotel need or you’ll end up with a contingent of grumpy travelers checking out in the morning – or worse, not telling the hotel directly and instead sharing a bad review to colleagues or online.  Fifty-five percent of travelers said they look for reviews that specifically address sleep quality… Lesen Sie mehr »

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Four Things Travelers to Rio Will Find Delightful (And Three Things They Won’t)

durch August 4, 2016 2:49 pm , , Leave a comment

With the Games in 2016 Rio de Janeiro just around the corner, thousands of visitors are already making their journey into the city. With a series of issues casting a shadow over traveler expectations,  it seemed an appropriate time to clear up some confusion. To examine what the hotels in Rio have to offer, we’ve analyzed customer reviews of 589 hotels. The research revealed that hotels in Rio de Janeiro have an average TrustScore of 81.25, with positive reviews in pool service, childcare, laundry service, and security as the main drivers of success. In addition, service through the country rated… Lesen Sie mehr »

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The Guest Feedback Cycle: Influencing the Traveler at Every Stage of Their Journey

durch Juli 12, 2016 3:00 pm , , , Leave a comment

I’ll start this post with a bold statement: the traveler experience begins and ends with guest feedback. Now, let me back [it] up. It is fair to say that the traveler journey consists of  three main stages: booking the hotel, the onsite experience, and delivering post-stay commentary. When guest feedback is leveraged by a hotel in the right way, it impacts the traveler at every stage of this experience and creates a cycle of booking one customer in order to deliver another. Let’s take a closer look at each of the main stages of the traveler journey to see how… Lesen Sie mehr »

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The Growing Significance of the Mobile Concierge

durch Juli 6, 2016 3:00 pm , , , Leave a comment

Today, technology, almost more than anything, plays a huge role in how consumers book and experience travel. Prior to our hyper-connected world, travelers relied on brands and hotel concierges to get trusted tips and tricks. Now there’s more information than travelers even know what to do with. There is an ever-growing number of mobile apps to help people get where they’re going. New mobile technology helps make it easier for business to provide information and consumers to receive it. Personalized travel is becoming the new norm and now startups want to help solve consumers' pain points. As a hotelier, it’s… Lesen Sie mehr »