Recensioni

ITB Berlin Panel Discussion: Stars Or TrustScore? One Approach In Mecklenburg-Vorpommern

per marzo 12, 2018 2:17 pm , Leave a comment
In the tourism industry, ratings about products and services are either based on stars or customer evaluations which are converted into a TrustScore. At this year's ITB Berlin, our partner Mecklenburg-Vorpommern invited us to join a panel discussion to give valuable insights about the topic of guest feedback and review marketing. The discussion Read More

These Categories Are Most Positively and Negatively Impacting Hotel Ratings

per aprile 27, 2017 2:00 pm , , Leave a comment
Friendliness of staff most positively impacts hotel ratings, while bathrooms are dragging hotel ratings down most often.

Guest reviews have gone beyond simple 1-to-5 star hotel ratings. With the introduction of guest satisfaction surveys and review sites like TripAdvisor, hotel guests started leaving detailed reviews to help future travelers Read More

Hotel Case Study: How One Hotel Group Leveraged Guest Feedback to Increase Bookings

per ottobre 19, 2016 10:00 am , Leave a comment
Three years ago, Petit Palace Hoteles, a young, modern hotel chain located in Spain, made the decision to utilize guest feedback to improve guest experiences, increase the number of returning visitors, and boost the number of direct bookings. In late 2013, Petit Palace Hoteles partnered with the world’s largest guest Read More