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2017 Year in Review: A Look Back at Last Year’s Biggest Moments

by January 11, 2018 12:10 pm Leave a comment

If 2016 was amazing, 2017 was one for the record books. From new platform features and updates, to significant customer milestones, ambitious projects and innovative research, 2017 has been another epic year here at TrustYou. So, as we begin a new year, we’d like to take a moment and look back on all the things we’ve learned, experienced, and achieved together in the past 12 months.   See the 2017 Year in Review   The highlight of the year has to be, without a doubt, TrustYou’s acquisition. After carefully searching for a partner in crime, as we like to call… read more »



by November 21, 2016 3:46 pm Leave a comment

お客様とのコミュニケーションは、ますますデジタルやモバイルに移行しており、メッセージング・サービスを通したホテル・スタッフと宿泊客との関わりも増加の一途をたどっています。こうしたコミュニケーションを記録し、お客様のセンチメント(感情)を分析することで、お客様のコミュニケーション・スタイルや行動を明らかにし、お客様がどう感じているかをより詳しく、正しく理解することができるようになります。 そこでTrustYouでは、独自の最新解析アルゴリズムを使って1万件のメッセージを分析。役立つ、価値あるこれらのメッセージの内容を分かりやすく図解しました。下記のインフォグラフィックは、TrustYou Messagingをお使いの宿泊施設様とその宿泊客との実際のやり取りをまとめたものです。 リアルタイム・メッセージングを使ってお客様の声を把握するには そこでTrustYouでは、独自の最新解析アルゴリズムを使って1万件のメッセージを分析。役立つ、価値あるこれらのメッセージの内容を分かりやすく図解しました。下記のインフォグラフィックは、TrustYou Messagingをお使いの宿泊施設様とその宿泊客との実際のやり取りをまとめたものです。     滞在中、定期的に宿泊客とコミュニケーションをとることで、宿泊客がどう感じているか詳しく知ることができます。昨今、コミュニケーション手法は、よりモバイル重視になり、電話や直接会って話す機会は減っています。 TrustYou Messagingは、テキスト(SMS)やFacebookメッセージ、Eメールを通じてお客様と会話をするツールです。リアルタイムにお客様とコミュニケーションがとれれば、お客様の滞在中その場でホテルのサービスを改善できるだけでなく、満足したお客様からの良いクチコミを期待することもできます。今すぐ、14日間の無料トライアルを始めてみませんか?


Out With the Old, In With the New: Everything You Need to Know about the Recent TrustScore Update

by May 17, 2016 8:09 am Leave a comment

Since 2008, the TrustYou “TrustScore” has served as a badge of honor for hotels. It is calculated based on verified reviews from across the web and serves as an independent, third party score of a hotel. Thousands of hotels proudly display it on their hotel websites, helping to impact their direct bookings. And the scores influence millions of travelers around the world who see the hotel ratings on the world’s leading travel sites like Google, KAYAK, Skyscanner and many others. Now that the history lesson is over, here’s the big news! As of June 1, 2016, the TrustScore widget will… read more »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

by April 1, 2016 11:51 am Leave a comment

Happy Friday once again! Lots of exciting new things happening in the world of travel and hospitality this week! Check out our weekly roundup for a quick peak into some of our favorite stories from the past couple of days. Industry News Booking.com’s Rate Manager Now Available to All Hotels Worldwide Booking.com’s acquisition of PriceMatch a year ago led to BookingSuite Rate Manager, a revenue management solution for independent hotels that helps them make smarter pricing, channel, and budgeting decisions. Anbang Withdraws Starwood Bid, Clearing Way for Marriott Buyout Starwood Hotels & Resorts said Thursday that a consortium led by… read more »

Before Redesigning the Lobby, Find Out What Business Travelers Really Want

by July 23, 2015 4:09 pm Leave a comment

Many brands have been fast at work inventing new approaches to stay ahead in an über-connected business travel world that is increasingly populated by Millennials. Everything from social media concierges and virtual cocktail bars to communal lobbies and apps connecting travelers in the same hotel have come on the scene. While catering to connected business travelers and Millennials is essential, a recent study shows that the basics are still what matter most to business travelers. The study of review data and the attributes travelers use to select a hotel—undertaken by TrustYou and Donna Quadra-Felitti Ph.D., Director of the School of… read more »


Using Review Data as Rich Snippets To Improve Search Rankings and Increase Direct Bookings

by May 21, 2015 7:55 am Leave a comment

Most hotels are focused on SEO, or are at least aware of the potential benefits of improving their search rankings. It allows them to stand out and ultimately generate more traffic (and direct bookings!). Content marketing is one way to improve search rankings, and travel reviews can play an important role in this content strategy. But that isn’t the only place where travel review data can help hotels to improve their search rankings… Enter the rich snippet. Huh? What’s that, you ask? Rich snippets are bits of extra info that appear on your site’s search result listing above your meta… read more »

How Facebook Reviews Contribute to Mövenpick Hotels & Resorts’ Stellar Online Reputation

by March 31, 2015 2:03 pm Leave a comment

Paul Mulcahy, Senior Vice President Commercial at Mövenpick Hotels & Resorts shares insights about how Facebook reviews factor in to the company’s online reputation management strategy. Mövenpick Hotels & Resorts is a collection of upscale accommodations, spanning Europe, Africa, the Middle East and Asia. The company is of Swiss heritage and with headquarters in central Switzerland (Baar) and prides itself on delivering premium service, culinary enjoyment and sustainable environments, all delivered to guests with a personal, friendly touch. Q. What is your approach to Mövenpick’s online reputation management program? A. Mövenpick Hotels & Resorts was early to acknowledge the importance… read more »

unfinished business stock photo 1

Hilarious Unfinished Business Stock Photos Have a Point

by March 17, 2015 7:24 am Leave a comment

A Few Takeaways for the Travel Industry I know, I know, it’s just a publicity stunt. But the now ubiquitous Unfinished Business photos with Vince Vaughn, Dave Franco and crew mocking corporate stock photography, actually got me thinking about the way companies have become accustomed to interacting with their customers. Here are a few serious takeaways from the comedic campaign. 1). Innovative marketing. There’s a reason the photos are funny: it’s because nobody likes stock photography, especially the corporate kind.  The Unfinished Business campaign itself was a fresh marketing initiative—and great promotional partnership between the movie marketers and iStock—but it… read more »

How The Traveler Search-Shop-Buy Experience Can Be Improved with True Personalization

by November 20, 2014 3:56 pm Leave a comment

Integrating review data into Search and CRM not only enhances travel planning, it’s also a recipe for truly exceptional guest service—a start to finish enhancement. Imagine a frequent business traveler is planning his family Christmas vacation in, say, New York City. He visits a handful of travel sites on a mission to find a family-friendly, festive hotel for the trip. Many sites are recommending hotels for his trip, but these “personalized” recommendations are often based on data mined from previous search behavior, leaving him with a long list of results featuring fantastic hotels for business travelers. In theory, this effort… read more »