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2017 Year in Review: A Look Back at Last Year’s Biggest Moments

durch Januar 11, 2018 12:10 pm Leave a comment

If 2016 was amazing, 2017 was one for the record books. From new platform features and updates, to significant customer milestones, ambitious projects and innovative research, 2017 has been another epic year here at TrustYou. So, as we begin a new year, we’d like to take a moment and look back on all the things we’ve learned, experienced, and achieved together in the past 12 months.   See the 2017 Year in Review   The highlight of the year has to be, without a doubt, TrustYou’s acquisition. After carefully searching for a partner in crime, as we like to call… Lesen Sie mehr »


5 Do’s and Don’ts of Direct Messaging Your Guests

durch Februar 21, 2017 10:00 am , , , Leave a comment

Last week, we shared the top five reasons not to be afraid of direct messaging your guests in part one of this blog series. Now that you’re not afraid (hopefully), it’s time to actually do it: ask someone out (I mean, direct message your guests – you’ll have to read part one to understand the dating references in this piece). Before we get into our do’s and don’ts, keep this in mind: A lot of articles that focus on direct messaging talk about the basic stuff: be nice and pleasant, don’t try to up-sell in your first message, don’t be… Lesen Sie mehr »


2016 Year in Review: Looking Back at TrustYou’s Best Year Yet!

durch Januar 17, 2017 9:17 am Leave a comment

As we shake off the holidays and kick start a new year, we’re excited to look back at some of the highlights from the past 12 months and take a quick peek ahead at the trends 2017 will bring! From welcoming new partners and investing in employees to better support our growing client list, to launching dozens of new, much anticipated, features and three new products that made our platform even more powerful, it’s been a busy year!   Here’s a quick snapshot of some of our proudest moments:   2016 was a year of growth and innovation. We took… Lesen Sie mehr »


Ungewöhnlich und unterschätzt: Europas versteckte Hotelperlen

durch Dezember 15, 2016 10:30 am , Leave a comment

Suchen Sie noch nach Reiseinspirationen für einen Städtetrip im Jahr 2017? TrustYou hat sich einige von Europas beliebtesten Reisezielen näher angesehen und jeweils die unterschätztesten Hotels ermittelt. Laut zahlreicher Bewertungen von Reisenden sind dies die Hotels, die es sich lohnt auf der nächsten Reise nach Rom, Madrid oder Paris genauer anzusehen. Die Auswahl setzt sich aus einer Mischung des TrustScores - ein Punktesystem, das TrustYou erstellt hat und das auf mehr als 100 Kategorien basiert - und der Hotelbeliebtheit zusammen. TrustYou hat dabei nur Hotels analysiert, die in den letzten 24 Monaten Bewertungen erhalten haben. Basierend auf verifizieren Bewertungsdaten hat TrustYou die folgen… Lesen Sie mehr »


Textnachrichten aufs Handy: Verbesserte Kommunikation zwischen Hotel und Gast

durch November 21, 2016 3:46 pm Leave a comment

Konversationen zwischen Hotelmitarbeitern und Gästen verlagern sich zunehmend auf Direktnachrichten, da der Austausch von Informationen immer mehr digital und über Smartphones stattfindet. Mithilfe dieser Konversationen können viele nützliche Erkenntnisse in Bezug auf den Reiseverlauf des Gastes gewonnen werden, indem Inhalte und Kommunikationsverhalten analysiert werden. Von Gästefeedback mit Direktnachrichtenversand in Echtzeit profitieren Um dies besser zu veranschaulichen, haben wir mit TrustYous hochmoderner Sentiment-Analyse-Algorythmen 10.000 Nachrichten analysiert. Die unten stehende Infografik zeigt eine Auswahl an bestehenden Konversationen zwischen TrustYou Messaging-Kunden und ihren Gästen:     Hotels können viel über ihre Gäste lernen, indem sie regelmäßig mit ihnen vor Ort kommunizieren. Heutige Kommunikationsmethoden… Lesen Sie mehr »

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How Guest Engagement Can Help Your Hotel

durch September 1, 2016 10:00 am , , Leave a comment

Have you seen the phrase guest engagement mentioned more recently? You may have seen it here, here, or even here. As with every new buzzword in hospitality, guest engagement is getting a lot of attention, for good reason.   Guest Engagement Is…   Guest engagement stems from the marketing principle of “customer engagement”, which has been defined as the act of “creating deep connections with customers that drive purchase decisions, interaction, and participation”. When applied to the hospitality industry, the strategy asks hotels to establish a relationship with guests in order to influence their behaviors on-site. For example, imagine a… Lesen Sie mehr »


Part 1 of the Hotel Mobile Technology Series: Improve Conversions and Capture Attention with Mobile Users

durch August 16, 2016 10:00 am , , Leave a comment

Welcome to part one of our four part blog series on hotel mobile technology! Over the next two weeks, we will discuss how to use hotel mobile technology to positively impact the entire guest experience. Part one will focus on the first stage of a guest’s travel journey: online hotel research.   The shift to mobile devices for planning and booking is a big opportunity for travel brands.  Mobile bookings are expected to surpass desktop transactions for the first time ever.  If you're focused on improving your hotel’s booking app, keep in mind conversions start long before the reservation itself.  Nearly… Lesen Sie mehr »


The Future of Guest Feedback: Proactive vs. Predictive Experiences

durch August 2, 2016 10:00 am , , Leave a comment

In every area of business, being proactive beats being reactive. For example, if investors can follow the ebbs and flows of the stock market, they can predict when to invest and when to hold back – garnering a profit. The same is true in hospitality. However, this notion of being proactive rather than reactive when it comes to providing positive guest feedback is still a foreign concept to many. It doesn’t just mean offering your guests a pleasant stay in the hopes of a positive review. Rather,  it's about actually understanding the needs of each individual guest to provide them with the best experience.… Lesen Sie mehr »


The Guest Feedback Cycle: Influencing the Traveler at Every Stage of Their Journey

durch Juli 12, 2016 3:00 pm , , , Leave a comment

I’ll start this post with a bold statement: the traveler experience begins and ends with guest feedback. Now, let me back [it] up. It is fair to say that the traveler journey consists of  three main stages: booking the hotel, the onsite experience, and delivering post-stay commentary. When guest feedback is leveraged by a hotel in the right way, it impacts the traveler at every stage of this experience and creates a cycle of booking one customer in order to deliver another. Let’s take a closer look at each of the main stages of the traveler journey to see how… Lesen Sie mehr »


3 Ways to Drive More Direct Bookings

durch Juni 29, 2016 2:35 pm Leave a comment

Your hotel website is the first impression to potential guests, therefore, it should be seamless if you want to drive bookings. There are many ways to enhance your website, but often overlooked are the features that help highlight trust and transparency in the booking process. Guest feedback and ratings, along with Triptease’s Price Check widget are both add-ons that help hotels showcase the information travelers need to make booking decisions. We took a closer look into these two tools to see how they link up.   Guest Feedback Guest feedback is one of the most important factors behind a hotels’… Lesen Sie mehr »