In the News


What Hotels Can Learn from Amazon Go

durch Dezember 13, 2016 10:00 am , , Leave a comment

Last week, online retail giant, Amazon, wowed the internet community when they released this preview of their new shopping innovation, Amazon Go. The concept is a “Just Walk Out” shopping model that allows customers to buy what they need without having to stand in a checkout line. The news filtered through most major news outlets, all with the collective opinion that Amazon was changing retail stores as we know them today. While the technology can be complicated, most critics agree that customer demand for this type of shopping experience will rise. But why does this shake-up in the retail space also important for… Lesen Sie mehr »


The Top 10 Best Places to Stay in NYC Over the Holidays

durch November 8, 2016 10:00 am , Leave a comment

Each year, New York City transforms itself into a holiday wonderland; its storefronts are the subject of movies and it's Christmas Tree is world renowned. And despite Christmas Creep seemingly taking over before trick or treaters have inventoried their Halloween haul, the holiday season really kicks off in New York City with the Macy's Thanksgiving Day Parade. For those folks looking to take in the parade, from marching bands and Woody Woodpecker, through to the iconic visit from Santa Claus, identifying the best places to stay in NYC can be intimidating. After all, New York City has nearly 300 hotels to choose… Lesen Sie mehr »


TrustYou 6.0: Die brandneue Version von TrustYou

durch Oktober 5, 2016 12:50 pm , Leave a comment

Im letzten Jahr wurden viele unserer Lieblings-Apps und Programme aktualisiert: von Instagram zu Snapchat bis zum neuen iOS 10 - 2016 ist definitiv ein gutes Jahr für umfangreiche Updates. Unseren TrustYou-Nutzern wollen wir natürlich auch das bestmögliche Tool präsentieren und haben jetzt ein aufwendiges Update der gesamten Nutzeroberfläche durchgeführt und freuen uns sehr, TrustYou 6.0 zu präsentieren. Neue Navigation - übersichtlicheres Tool Um unseren Usern die vielen nützlichen Funktionen einfacher zugänglich zu machen und übersichtlicher zu gestalten, haben wir eine verbesserte Navigation entwickelt. Das Hauptmenü, mit dem Nutzer zwischen den Produkten hin- und herwechseln können, ist nun auf die linken Seitenleiste gewandert. Das vereinfacht die gesamte Navigation zwischen… Lesen Sie mehr »

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What’s in Your Hotel Technology Stack? (And Why Your Stack Matters)

durch August 25, 2016 10:00 am , , Leave a comment

What’s your stack look like? No, that isn’t a pick-up line – it’s technology lingo to describe what software and programs a hotel uses in their day-to-day operations. It’s a term I’ve only recently seen applied to the hospitality industry, despite the fact that many other industries have been analyzing technology stacks for years. So why should you care what’s in your hotel technology stack and how can it help you achieve your goals this year (such as increased direct bookings and improved guest satisfaction)? First, let’s look at what a technology stack is.   What is a hotel technology… Lesen Sie mehr »

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Four Things Travelers to Rio Will Find Delightful (And Three Things They Won’t)

durch August 4, 2016 2:49 pm , , Leave a comment

With the Games in 2016 Rio de Janeiro just around the corner, thousands of visitors are already making their journey into the city. With a series of issues casting a shadow over traveler expectations,  it seemed an appropriate time to clear up some confusion. To examine what the hotels in Rio have to offer, we’ve analyzed customer reviews of 589 hotels. The research revealed that hotels in Rio de Janeiro have an average TrustScore of 81.25, with positive reviews in pool service, childcare, laundry service, and security as the main drivers of success. In addition, service through the country rated… Lesen Sie mehr »


The Growing Significance of the Mobile Concierge

durch Juli 6, 2016 3:00 pm , , , Leave a comment

Today, technology, almost more than anything, plays a huge role in how consumers book and experience travel. Prior to our hyper-connected world, travelers relied on brands and hotel concierges to get trusted tips and tricks. Now there’s more information than travelers even know what to do with. There is an ever-growing number of mobile apps to help people get where they’re going. New mobile technology helps make it easier for business to provide information and consumers to receive it. Personalized travel is becoming the new norm and now startups want to help solve consumers' pain points. As a hotelier, it’s… Lesen Sie mehr »


The Facts About Hotel Review Scores and Rankings on Google

durch März 8, 2016 9:08 am , Leave a comment

There is much chatter these days about TrustYou data on Google and what really drives improvements in the TrustScore, review summaries and local search rankings for hotels on Google. In an effort to increase transparency, let’s take a look at the facts: 1. TrustYou provides hotel review scores (TrustScores) and review summaries for more than 300,000 hotels on Google. This is visible on Google when clicking the question mark next to the hotel’s review summary. These review scores and summaries are calculated based on an analysis of quantity, quality and recency of reviews across the web as well as from… Lesen Sie mehr »

Google erläutert lokale Suchergebnisse: Was Hotels wissen müssen, um ihre Rankings zu verbessern

durch Februar 17, 2016 8:41 am , Leave a comment

Ein Großteil der Reisenden beginnt die Reiseplanung auf Google. Die Position, an der ein Hotel im lokalen Ranking angezeigt wird, beeinflusst die Klickraten und die Wahrscheinlichkeit gebucht zu werden. Letzte Woche hat Google einen Blog geteilt, der uns Einblicke gibt, wie lokale Such-Rankings kalkuliert werden und darauf hingewiesen, dass Ergebnisse vor allem auf der Relevanz eines Unternehmens, Entfernung und Bekanntheit basieren. Und so wirkt es sich auf Hotels aus: Relevanz Die Relevanz eines Hotels heißt im Prinzip wie genau die Suche eines Reisenden mit einem Eintrag übereinstimmt. Diese wird von der Beschreibung des Hotels und Bewertungen bestimmt. TrustYou liefert die Gesamtpunktzahl… Lesen Sie mehr »