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5 Things Every Hotel Website Should Feature for a Better UX

durch Januar 31, 2017 10:00 am , Leave a comment

Designing a hotel website is like preparing for a first date – you don’t get a second chance to make an impression. While us ladies may take hours to get ready for a date (the hair, the nails, the outfit, and everything else), many guys just literally roll out of bed. Or they claim they don’t, but that’s what it looks like, from their disheveled shirt to their scruffy beard and mismatched socks. You may try to give the guy a fair shot, but he’s already bet the odds against him when he shows up looking like that. I don’t want… Lesen Sie mehr »

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Motel One erfüllt Erwartungen der Gäste durch proaktiv eingeholte Bewertungen mittels Fragebögen

durch Januar 19, 2017 4:29 pm , , Leave a comment

Fragebögen nach dem Hotelaufenthalt sind einer der effektivsten Wege, Feedback zu erhalten und der einfachste Weg, direkte Einblicke in die Erfahrungen der Gäste bekommen.* Anfang 2016 sammelte TrustYou Daten von über 4 Millionen Bewertungen und festgestellt, dass fast die Hälfte aller Hotelbewertungen von den Hotels selbst angefordert werden.   Nachstehend die Aufschlüsselung: 44% - Von den Hotels gesammelte Fragebögen 41% - Online-Reiseagenturen 15% - Reise-Webseiten und Soziale Medien   Motel One nutzt TrustYous Gästefeedback-Plattform und Fragebogensoftware seit 2013. Sie wollten unter Beweis stellen, dass sich ein kostengünstiges, einzigartiges und gleichbleibendes Hotelerlebnis auszahlen kann. Dieses Konzept hat sich bewährt, indem sie… Lesen Sie mehr »

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How Hotels Can Increase Guest Survey Response Rates

durch November 29, 2016 10:00 am , Leave a comment

Guest feedback is essential to any service-based business, so it’s no surprise that hoteliers are always looking to encourage guest reviews via guest surveys. Reviews offer unparalleled insight to your guests’ experience. If you want to increase your guest survey response rates, take the time to reduce barriers to entry and increase efficiency. From post-stay emails to incentives, there are a few easy-to-implement ways to get the most out of your efforts.   Make it Simple and Easy   First, hotels should remove as many barriers to entry as possible for guest survey responses. Guests are far less likely to leave… Lesen Sie mehr »

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How to Use Reputation Management to Influence Hotel CapEx

durch Oktober 26, 2016 10:41 pm , Leave a comment

Introduction to Hotel CapEx   Hotels have a lot of options when it comes to allocating capital expenditure, or CapEx, budgets each year. Without proper data and research, it’s nearly impossible to choose the most impactful improvements that will maximize return on investment. Hotels that take the time to analyze their existing data, i.e. guest reviews, have the the opportunity to choose the best projects. Here’s how you can use reputation management to allocate your hotel’s CapEx.   What is a capital expenditure?   A capital expenditure is either a newly purchased asset or an investment in a current capital… Lesen Sie mehr »

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Hotel Case Study: How One Hotel Group Leveraged Guest Feedback to Increase Bookings

durch Oktober 19, 2016 10:00 am , Leave a comment

Three years ago, Petit Palace Hoteles, a young, modern hotel chain located in Spain, made the decision to utilize guest feedback to improve guest experiences, increase the number of returning visitors, and boost the number of direct bookings. In late 2013, Petit Palace Hoteles partnered with the world’s largest guest feedback platform, TrustYou, and the results have been nothing short of remarkable. To start, some of Petit Palace Hoteles 31 properties, increased revenue up to 200% with increased reputation scores and visibility. To achieve this success, the hotels integrated guest feedback into every stage of the guest journey with the… Lesen Sie mehr »

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Back to Hotel Basics: Service Recovery

durch Oktober 18, 2016 10:00 am , , Leave a comment

When a hotel services tens of thousands of guests each year, complications are bound to arise. As the old adage goes, an ounce of prevention is worth a pound of cure.  No hotel is perfect and complaints pop up despite the best of intentions.  Service recovery, or how a hotel handles these issues, can make or break subsequent ratings and reviews.   Be One Step Ahead The best way to provide a positive on-site experience is to stay one step ahead of potential problems. One way to do this is by monitoring feedback and common gripes to find solutions preemptively and train staff… Lesen Sie mehr »

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What OTAs Have That Most Hotels Don’t

durch September 28, 2016 10:00 am , Leave a comment

In today’s search process, it’s all about options. When searching for a hotel, travelers are presented with a variety of accommodation options on search engines, OTA’s and travel sites. Aside from price and location, a major decision factor are the hotel’s guest reviews and ratings. As 95% of travelers check the hotel’s reviews before deciding to book, hundreds of thousands of hotels and travel intermediaries choose to incorporate review content onto their websites. In order to understand which presentation of review content is the easiest to consume for travelers during their search for hotels, TrustYou conducted a study assessing and… Lesen Sie mehr »

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How Reviews Help Improve the Hotel Experience

durch September 14, 2016 10:30 am , , Leave a comment

Most hoteliers and property owners have a love-hate relationship with online reviews. Some reviews are fair and just, while others are purposefully hurtful, or even worse, fake. In Cloudbeds’ opinion, we believe that reviews are a unique opportunity for hotels to improve the hotel experience they provide to guests. Reviews, both negative and positive, can help identify actionable changes for your property. Use your hotel’s reviews to your advantage and find ways to elevate your guest’s experience.   Find Unidentified Positives and Negatives   People often turn to online review platforms when they’re either super pleased or generally aggravated about… Lesen Sie mehr »

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Part 4 of the Hotel Mobile Technology Series: Harnessing Post-Stay Feedback and Reviews from Mobile Users

durch August 30, 2016 9:00 am , , Leave a comment

Mobile devices make instant gratification possible. Travelers can immediately snap a photo on their cell phone during a trip and email it to family or upload it to Facebook. In fact, over half of U.S. travelers who use mobile internet during their trip are making trip-related updates on social media. But how can hotels encourage this type of on-site and post-stay feedback through the traveler journey? We’ve already shared how to harness social media as a marketing tool before a customer’s trip and to improve their experience during their visit. The final stage in the traveler journey is sharing the… Lesen Sie mehr »

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The Purpose of Saving Time with Hotel Technology

durch August 11, 2016 10:00 am , , Leave a comment

Hotel technology is more important and prevalent in today’s world than ever before. Technology makes our lives easier as it completes tasks that we cannot or simply don’t want to manage. Many companies, especially software companies, promise to save us time which in turn saves us money and stress. Efficiency is top of mind for all types of business owners from small independent hoteliers, to the general managers of the world’s largest hotels. But, the real value of hotel technology goes far beyond simply saving us time.   Software’s Simple Purpose First and foremost, the real value of hotel technology is… Lesen Sie mehr »