Autorenarchive fürMargaret Ady

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The Facts About Hotel Review Scores and Rankings on Google

durch März 8, 2016 9:08 am , Leave a comment

There is much chatter these days about TrustYou data on Google and what really drives improvements in the TrustScore, review summaries and local search rankings for hotels on Google. In an effort to increase transparency, let’s take a look at the facts: 1. TrustYou provides hotel review scores (TrustScores) and review summaries for more than 300,000 hotels on Google. This is visible on Google when clicking the question mark next to the hotel’s review summary. These review scores and summaries are calculated based on an analysis of quantity, quality and recency of reviews across the web as well as from… Lesen Sie mehr »

A Hotel’s Guide to All Things Google (E-Book)

durch März 3, 2016 9:26 am Leave a comment

How to Use Google to Capture the Most Bookings Hotels might not have felt an earthquake when Google jumped into instant booking last year; in fact, many were so focused on massive OTA consolidation that Google instant booking may have appeared as barely a blip on the industry seismograph. However, a closer look at the state of online bookings shows that what Google Travel aims to do is reach travelers at every point of the booking pathway, and Book on Google (the hotel instant booking feature) is one among many ways in which hotels will need a presence in order… Lesen Sie mehr »

Google erläutert lokale Suchergebnisse: Was Hotels wissen müssen, um ihre Rankings zu verbessern

durch Februar 17, 2016 8:41 am , Leave a comment

Ein Großteil der Reisenden beginnt die Reiseplanung auf Google. Die Position, an der ein Hotel im lokalen Ranking angezeigt wird, beeinflusst die Klickraten und die Wahrscheinlichkeit gebucht zu werden. Letzte Woche hat Google einen Blog geteilt, der uns Einblicke gibt, wie lokale Such-Rankings kalkuliert werden und darauf hingewiesen, dass Ergebnisse vor allem auf der Relevanz eines Unternehmens, Entfernung und Bekanntheit basieren. Und so wirkt es sich auf Hotels aus: Relevanz Die Relevanz eines Hotels heißt im Prinzip wie genau die Suche eines Reisenden mit einem Eintrag übereinstimmt. Diese wird von der Beschreibung des Hotels und Bewertungen bestimmt. TrustYou liefert die Gesamtpunktzahl… Lesen Sie mehr »

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Wie Hotels im Jahr 2016 wettbewerbsfähig bleiben können

durch Januar 19, 2016 5:52 am , Leave a comment

Mobile Buchungen” lautet dieses Jahr die Devise. Dabei sollte auf eine einfache Bedienung und eine ansprechende visuelle Darstellung für die Suche nach Reisen und des Kaufvorgangs Wert gelegt werden. Wenn es darum geht die Aufmerksamkeit von Reisenden über das Handy zu erreichen, muss die Hotelsuche für sie relevant und effizient sein, möglichst wenig Klicks benötigen und optisch so ansprechend zu sein, wie nie zuvor. Die Hotels müssen sich dieses Jahr der Aufgabe stellen, auf allen Plattformen – vor allem aber auf Suchmaschinen, wo eine Vielzahl der Reisenden ihre Reiseplanung starten – dazu beizutragen, das Such- und Buchungserlebnis besser zu machen.… Lesen Sie mehr »

Big Data Is Worthless. How to Transform Reviews From Big Data into Something Useful.

durch Januar 7, 2016 9:09 am Leave a comment

Big data—in its current form, at least—is dead to me. I know this is a strong statement in a world seemingly powered by the concept, but companies simply are not using big data properly, rendering it useless for driving change and increasing revenue. Case in point, back in my corporate days, researchers would present numbers without any context or action. A statement that conversions are up 6% or ratings have decreased 8% means nothing without the story—the before, the goals, the changes along the way that are influential. It’s high time we replaced big data with smart data. Smart data… Lesen Sie mehr »

2016, We’re On To You

durch Dezember 14, 2015 8:40 am Leave a comment

What Hotels Need to Know to Prepare for the Year Ahead in Digital Marketing   The past year was a wild and successful ride for the hotel industry. A banner year in terms of occupancy, 2015 was also a year of big consolidation and continued increases in guest acquisition costs. When it comes to reviews, it was the year that “wondering if you were doing enough to manage online reviews” became “trying to determine how to do it better than anyone else” in order to gain a competitive edge. And competition is the name of the game in 2016.  … Lesen Sie mehr »

What’s the True Impact of Bad (Or Great) Services? Now You Know With TrustYou Impact Scores

durch Dezember 3, 2015 1:03 pm Leave a comment

Travel reviews are essential to a hotel’s prosperity. Reviews can have a cascading effect: positive reviews bring travelers and their positive reviews bring more travelers. Negative reviews, obviously, discourage travelers, and when problems aren’t fixed, those travelers who were undeterred by negative comments, write more negative reviews. But how do hotels know which repairs to make? What will really effect change when it comes to guest service and improving reviews?   Identifying what is and is not working can be a complicated task. Not every complaint deserves the same level of attention when it comes to repairs, and identifying which… Lesen Sie mehr »

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Interactive Advent Calendar Provides Hotels with Top Travel Trends & Best Practices

durch Dezember 1, 2015 11:38 am Leave a comment

In Munich, the home of our European Headquarters, Christmas markets have opened, and the holiday season is in full swing. To share the spirit, we've created an interactive digital 'advent calendar' that is packed with all new best practice guides and industry trends. The calendar, consists of twenty-four doors, each filled with content for hoteliers and travel professionals. Beginning today, one door will be unlocked daily, revealing new tips/best practices for travel and hospitality professionals, including new research and statistics, guides to various review and social media platforms, examples of hotels succeeding on social media, upcoming trends in the industry,… Lesen Sie mehr »

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Where the Family Travelers Are

durch November 24, 2015 9:42 am Leave a comment

The rise of travel terms such as bleisure (business and leisure) and framily (friends and family) points to growth in the family travel segment. Sometimes attaching days to the end of a business trip so that a spouse and children can come along, sometimes multiple generations of a family traveling to a destination, sometimes families with children escaping together. If you’re not already, it’s time to shape up your family-friendly amenities, consider your messaging, and get in front of the family segment. But where are they?   New research from the Family Travel Association and New York University shows that… Lesen Sie mehr »

How to Get Guests to Find, Book, and Trust Your Hotel? New TrustYou Website Holds the Answers

durch Oktober 27, 2015 2:40 pm Leave a comment

Travel reviews—and the way they are monitored, measured, and presented—have changed. With the launch of a new website, TrustYou tells the story of the modern travel review and the ways in which reviews can be leveraged to increase presence (Find), increase direct reservations (Book), and grow traveler confidence (Trust).   TrustYou leads the industry in creating better travel review platforms to improve the guest experience, as well as bringing hotels the tools they need in order to generate more direct bookings as a results of travel reviews.   With hints of a book layout, the new site aims to be… Lesen Sie mehr »