Archives de l'auteurLaura Badiu

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Millienials Are Choosing OTAs – How Can Reviews Influence Their Decisions?

par août 29, 2017 1:30 , , Leave a comment

It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality is going above and beyond to adapt to this particular generation of consumers. Driving millennials to a hotel and keeping things as personal as possible has become a priority for hotels and, naturally, this includes direct bookings.   What happens though when millennials choose OTAs rather than booking directly on the hotel website? Unfortunately, this is not a rhetorical question, but a reality. Studies show that indirect bookings are on… Lire plus »

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Weekly Roundup #22: Travel, Tech and Social Media

par juin 2, 2017 9:39 Leave a comment

Week 22/2017 Hello, fellow readers and happy Friday! Once again, we welcome you to our Weekly Roundup! You know why you’re here: you can take a look at the most important and interesting news that have surfaced the media this week and go through a quick recap before you wander off into the weekend! So enjoy the read and we’ll see you next Friday! Industry News Booking.com hopes to soon list private rooms across Japan: It seems that Booking.com is hoping to book a spot in listing private lodging available for travelers across Japan. Gillian Tans, chief executive officer of… Lire plus »

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Weekly Roundup #13: Travel, Tech, and Social Media

par mars 31, 2017 8:47 Leave a comment

Week 13/2017 Greetings, fellow readers! Another Friday means another Weekly Roundup, so welcome back to our blog! As usual, you can find here this week’s most important and interesting news from the hospitality industry and also, stories and post about trends and technology. Take a look at our recap and enjoy! Have a wonderful weekend and don’t forget to stay tuned for the next Weekly Roundup! Industry News AccorHotels to purchase Potel & Chatbot: It was announced this week that AccorHotels, the management of Potel & Chatbot and Edmond de Rothschild Investment Partners have entered into exclusive negotiations to acquire… Lire plus »