Archives de l'auteurKatharina Sickora

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APIs and how to use them to increase bookings

par mai 17, 2017 3:32 Leave a comment

Property management, customer relationship management, revenue management, reputation management, bookings management...software. These different kinds of software solutions all help hotels to guarantee a flawless booking experience, a pleasant on-site stay, and a positive online rating. Hundreds of established companies, as well as new start-ups, facilitate the hotel-guest-relations and want to become a part of a hotel’s tech stack. The ones that are most effective understand the technological requirements in a hotel ecosystem, and are using APIs to seamlessly connect their offerings to the day-to-day operations of their hotel partners. So how can hotels utilize these API connections to work more… Lire plus »

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Motel One Fulfills Guest Expectations with Guest Satisfaction Surveys

par janvier 19, 2017 2:35 , , Leave a comment

Post-stay feedback surveys are one of the most effective feedback channels and are the easiest way to get direct insights about guest experiences.* In early 2016, TrustYou collected data from over 4 million reviews and found out that nearly half of all hotel reviews are solicited by the hotels themselves. Here is the break down: 44% - Surveys collected by hotels 41% - Online Travel Agencies 15% - Travel Sites and Social Media TrustYou client, Motel One, began utilizing the guest feedback platform and survey solution back in 2013. They sought to prove that a budget-friendly, unique, and consistent hotel… Lire plus »

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Unusual, Unique, and… Underrated: Europe’s Hidden Hotel Gems

par décembre 15, 2016 9:06 , Leave a comment

Looking for some travel inspiration in 2017? TrustYou took a look at some of Europe’s most popular cities and identified the most underrated hotels. According to traveler reviews, these are the hotels worth checking out on the next trip to Rome, Madrid or Paris! The list is based on a mix of the TrustScore, a scoring system that TrustYou has created for hotels based on more than 100 categories, and hotel popularity. TrustYou analyzed only hotels with reviews in the past 24 months and identified less popular hotels as those with  review counts lower than 10% of the threshold. Based… Lire plus »

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What OTAs Have That Most Hotels Don’t

par septembre 28, 2016 10:00 , Leave a comment

In today’s search process, it’s all about options. When searching for a hotel, travelers are presented with a variety of accommodation options on search engines, OTA’s and travel sites. Aside from price and location, a major decision factor are the hotel’s guest reviews and ratings. As 95% of travelers check the hotel’s reviews before deciding to book, hundreds of thousands of hotels and travel intermediaries choose to incorporate review content onto their websites. In order to understand which presentation of review content is the easiest to consume for travelers during their search for hotels, TrustYou conducted a study assessing and… Lire plus »

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How to increase direct bookings with targeted review content

par avril 5, 2016 9:03 Leave a comment

OTA’s significantly changed the travel industry with pricing transparency and a large selection of accommodations. Yet they pose a huge challenge to individual hotels offering online bookings due to price comparisons and competition. There is almost no getting around online travel agencies: hotels benefit from large-scale marketing strategies, a broad customer base, and last minute sales. The disadvantage comes with the high commissions, which reinforces the desire for more direct bookings. Aside from the price-benefit-ratio, reviews play an important role when making a booking decision. TrustYou is the world’s largest feedback platform and supports hoteliers to make their best use… Lire plus »

5 Easy Steps to Get More Review Content on Google

par février 2, 2016 2:42 , Leave a comment

We all know: having as much content on Google as possible helps to get ahead of the game. Travelers use search engines to get an overview of hotel options in their desired destination and already start making booking decisions. According to Statista, search engines are the most used source for U.S. citizens (73%) for deciding where to go on family vacation. Therefore, it is definitely recommended to have as much information as possible among the search results about the accommodation, pricing, and of course guest reviews. The latter play a very important role in the booking process. A TrustYou study*… Lire plus »

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Survey shows that TrustYou is the most used program for online reputation management

par novembre 19, 2015 10:28 Leave a comment

Online reviews have developed as an important marketing instrument for hotels. The right way of dealing with reviews results in a stronger customer relationship, more bookings, higher revenue and offers possibilities for better quality management.* The most convenient way to overview and manage the numerous reviews on the many different platforms are online reputation management tools. Tourismuspartner, experts for hotel reviews and online reputation, recently conducted a study with 20 hotel chains in Germany, Austria and Switzerland like Accor, Lindner and Motel One, examining the topic “How hotel chains manage the flood of reviews”. TrustYou was named as the ORM… Lire plus »