Archivio dell'autoreClara Popescu

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2016 Year in Review: Looking Back at TrustYou’s Best Year Yet!

per gennaio 17, 2017 9:17 am Leave a comment

As we shake off the holidays and kick start a new year, we’re excited to look back at some of the highlights from the past 12 months and take a quick peek ahead at the trends 2017 will bring! From welcoming new partners and investing in employees to better support our growing client list, to launching dozens of new, much anticipated, features and three new products that made our platform even more powerful, it’s been a busy year!   Here’s a quick snapshot of some of our proudest moments:   2016 was a year of growth and innovation. We took… leggi ancora »

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Il percorso di una recensione da un questionario: un’infografica per gli albergatori

per giugno 6, 2016 10:22 am , Leave a comment

Non esiste un unico modo per condividere online un’esperienza di soggiorno in hotel. I viaggiatori possono essere fedeli a TripAdvisor, pubblicare le proprie opinioni sui social media, scrivere una e-mail direttamente all’hotel o condividere la propria esperienza in innumerevoli altri modi. Questo provoca una situazione complessa per l’albergatore, il quale deve monitorare il modo in cui le persone stanno parlando del proprio albergo e come queste opinioni possono influenzare i potenziali nuovi clienti. Il miglior modo di agire consiste nel prendere in mano la situazione e incoraggiare attivamente gli ospiti a scrivere una recensione sul proprio hotel. Il primo passo… leggi ancora »

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Out With the Old, In With the New: Everything You Need to Know about the Recent TrustScore Update

per maggio 17, 2016 8:09 am Leave a comment

Since 2008, the TrustYou “TrustScore” has served as a badge of honor for hotels. It is calculated based on verified reviews from across the web and serves as an independent, third party score of a hotel. Thousands of hotels proudly display it on their hotel websites, helping to impact their direct bookings. And the scores influence millions of travelers around the world who see the hotel ratings on the world’s leading travel sites like Google, KAYAK, Skyscanner and many others. Now that the history lesson is over, here’s the big news! As of June 1, 2016, the TrustScore widget will… leggi ancora »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

per aprile 22, 2016 2:31 pm Leave a comment

Happy Friday once again! We are back with this week's favorite travel, tech and social media stories. This week we're taking a look at the last minute hotel bookers and ways to effectively target them, some examples of great travel marketing campaigns that you can learn from and tips on how to set your hotel SEO strategty straight, plus a lot of exciting industry news. Happy reading and don't forget to come back next week for more! Industry News Google Rolling Out New Tag Like Attribute for Hotel Listings Remember back in 2010 when Google rolled out “Tags” to allow… leggi ancora »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

per aprile 15, 2016 11:04 am Leave a comment

Happy Friday once again, fellow readers! We're back with this week's best stories on travel, tech and social media. This week's edition has everything you need: tips from LHW on how to best target the "curious traveler", ways in which hotels can leverage big data in order to make guests happier, why it's time to shift focus from Millennials to the next generation of travelers and a lot more. Take a look! Hope you enjoy and have a wonderful weekend! Industry News Marriott and Starwood Shareholders Approve Merger to Become World's Largest Hotel Company Anbang, who? We thought this day… leggi ancora »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

per aprile 8, 2016 12:31 pm Leave a comment

Happy Friday once again and welcome back to our weekly roundup! Scroll down for a quick peak into some of our favorite headlines from the past week! Happy reading and don't forget to come back next week for more! Industry News AccorHotels Spends Big on Home Rentals with Euro 148 Million Onefinestay Deal AccorHotels has bought upmarket home rentals business onefinestay for Euro 148 million (£117 million) and has earmarked a further Euro 64 million (£50 million) to expand the business internationally. Hilton to Temper Its Stance on Booking Direct Although his company has made it a mission to tell… leggi ancora »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

per aprile 1, 2016 11:51 am Leave a comment

Happy Friday once again! Lots of exciting new things happening in the world of travel and hospitality this week! Check out our weekly roundup for a quick peak into some of our favorite stories from the past couple of days. Industry News Booking.com’s Rate Manager Now Available to All Hotels Worldwide Booking.com’s acquisition of PriceMatch a year ago led to BookingSuite Rate Manager, a revenue management solution for independent hotels that helps them make smarter pricing, channel, and budgeting decisions. Anbang Withdraws Starwood Bid, Clearing Way for Marriott Buyout Starwood Hotels & Resorts said Thursday that a consortium led by… leggi ancora »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

per marzo 11, 2016 11:04 am Leave a comment

Happy Friday! Welcome back to TrustYou's weekly dose of travel, tech, and social media news and trends. Check out our favorite stories below and don't forget to come back next week for more. Industry News ITB 2016: Google Says "Not Now, Not Ever" Will It Become an OTA Google insists it won't move into selling travel after launching a destination search and trip-planning tool hailed as "game changing" this week. Oliver Heckmann, Google vice-president for travel and shopping, said the search giant has no plans to act as an online travel agent (OTA) "now or in the future" despite offering a 'Book on… leggi ancora »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

per marzo 4, 2016 2:24 pm Leave a comment

Happy Friday! What did the first week of March bring for the travel and hospitality industry? Check out our favorite stories below. Happy reading and don't forget to come back next week for more! Industry News First Look at Expedia Accelerator Program for Improving Hotel Placement Expedia’s new Accelerator program offers a way for hotel properties to move their way up from page three to the first page of listings on Expedia.com — all they might have to do is pay Expedia an additional 10 percent commission on top of their typical payments. Accor and Chinese Conglomerate Both Consider Carlson… leggi ancora »

Weekly Roundup

Weekly Roundup: Travel, Tech and Social Media

per febbraio 26, 2016 12:53 pm Leave a comment

Happy Friday and welcome back to another weekly roundup of travel, tech, and social media news and trends. Check out our favorite picks below! Happy reading and don't forget to come back next week for more! Industry News Hotelquickly Enters Japan with Purchase of Tonight Last-minute hotel booking app, HotelQuickly, has acquired Japan’s domestic booking app, Tonight, paving its entry into the “Land of the Rising Sun”. Amadeus Launches First Online GDS Booking Platform in UK Amadeus has officially launched its Selling Platform Connect in the UK, which it claims is the world’s first fully online GDS booking and fulfilment platform.… leggi ancora »