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Weekly Roundup #16: Travel, Tech and Social Media

par avril 20, 2018 2:07 Leave a comment

Week 16/2018 Greetings everyone and welcome to the Weekly Roundup! It’s been another busy week in hospitality and we made sure to gather and summarize the most important news and stories. Take a look to see what’s been going on and don’t forget to follow us on our social media accounts: we are very active on Facebook, Twitter, LinkedIn and Instagram! Until the next roundup, have a lovely weekend!   Industry News U.S. hotels operating at highest level of efficiency since 1960: U.S. hoteliers enjoyed an eighth consecutive year of increasing profits in 2017 despite another slowdown in the rate… Lire plus »


My Last Review was _____: a Guest’s Perspective

par avril 17, 2018 2:42 , Leave a comment

As a central point of our latest research project, we wanted to discover what type of reviews guests are leaving after their latest stay. So what did we do? We asked a group of travelers a set of questions that were aimed at their experience with online reviews. Even before their stay, most travelers - meaning 93% - are interacting with reviews before they make their booking decision, something we tested in a 2015 study. This time around, our researchers wanted to dig into that statistic even further, to see exactly how relevant reviews are to their booking decision. Guests were asked… Lire plus »


Weekly Roundup #15: Travel, Tech and Social Media

par avril 13, 2018 2:17 Leave a comment

Week 15/2018 Hi, everyone! It’s great to “see” you on our blog, for the Weekly Roundup! You know how this goes down: we gathered and summarized the most recent industry news and stories from the hospitality business. So read away, we hope you enjoy. Also, don’t forget to follow our social media accounts (Facebook, Twitter, LinkedIn and Instagram), for even more interesting updates. Enjoy your weekend and stay tuned for the following roundup next Friday!   Industry News Consumer Research Emphasizes Importance of Online Feedback Management: We are so proud of our latest white paper, the final part of a… Lire plus »


Weekly Roundup #13: Travel, Tech and Social Media

par mars 30, 2018 10:32 , , Leave a comment

Week 13/2018 Welcome to our Weekly Roundup, your dose of hospitality news and stories, that marks the end of another productive week! We gathered some more interesting content for you, so make sure to take a look before heading off into the weekend! Also, don’t forget to follow us on our social media: Facebook, Twitter, LinkedIn and Instagram! Until next week, we wish you a lovely weekend and a happy Easter!   Industry News Hotelbeds offloads destinations services to TUI for US$135.5 million: Hotelbeds has ended its interest in providing incoming services to travel agencies by selling its Destination Management… Lire plus »


Weekly Roundup #12: Travel, Tech and Social Media

par mars 23, 2018 12:04 Leave a comment

Week 12/2018 Greeting, fellow readers and welcome to another Weekly Roundup! As usual, we gathered this week’s most relevant news and stories from the travel industry and summarized them for you. Take a look at the headlines, to get a fresh dose of information before heading off into the weekend. Also, make sure to follow our social media accounts, for even more updates: Facebook, Twitter, LinkedIn and Instagram! Enjoy your Friday and we’ll talk next week!   Industry News   2017 was the year of global growth for European hotel industry: The latest ECM-MKG European Destinations Observatory report points out… Lire plus »

Relevance Of Direct Guest Messaging In Hospitality | Benjamin Jost, TrustYou – ITB Berlin

par mars 22, 2018 10:05 , , Leave a comment

  At this year's ITB Berlin, our CEO, Benjamin Jost, discussed about the importance of direct messaging in hospitality, through verified statistics. Check out the video recording of the ITB panel, to learn best practices of direct messaging between hotels and guests, plus research findings regarding guest communication preferences. Speaker: Benjamin Jost, CEO, TrustYou  

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10 raisons de choisir TrustYou pour votre plateforme d’avis clients

par avril 12, 2018 10:08 , , Leave a comment

Les célébrations ont commencé, nous fêtons ce mois-ci notre 10ème anniversaire ! Ce mois-ci marque une étape considérable pour notre entreprise et nous sommes extrêmement fiers de notre parcours actuel. Depuis que la société a été fondée, en 2008, nous avons constamment évolué et nous nous sommes continuellement améliorés, avec encore plus de dynamisme et de passion pour notre travail. Notre mission est d’aider les hôtels du monde entier à améliorer leur services grâce à une excellente réputation, une solution qui a porté ses fruits de façon incroyable et inattendue. Le travail acharné, les produits efficaces et en évolution constante,… Lire plus »


Weekly Roundup #11: Travel, Tech and Social Media

par mars 16, 2018 1:36 Leave a comment

Week 11/2018 Friday means one thing on the TrustYou blog: it’s time for the Weekly Roundup! It’s been another busy week in hospitality and a festive one for us since we started celebrating our 10 year anniversary! And since we want you to celebrate with us, we came up with a special anniversary promotion, that you can read about in this roundup. Also, we gathered some more recent news and stories and we highly encourage you to follow us on social media, if you don’t already, since we post interesting updates and content on Facebook, Twitter, LinkedIn and Instagram! Have… Lire plus »

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10 Milestones In 10 Years – TrustYou’s Most Important Moments

par mars 15, 2018 9:29 , Leave a comment

  TrustYou is 10 years old and we can say with complete honesty that it’s been an amazing ride! These have been 10 years full of challenges and ambitious goals, of hard work and determination. We have been through so much, we always pushed hard and believed in our dream of improving the travel experience and helping hotels from all over the world. We are lucky enough to count on an incredible, global team, of different, passionate adventurers and we all work together as one.   Our journey doesn’t stop here though. Looking back and realizing how much we achieved… Lire plus »

ITB Berlin Panel Discussion: Stars Or TrustScore? One Approach In Mecklenburg-Vorpommern

par mars 12, 2018 2:17 , Leave a comment

In the tourism industry, ratings about products and services are either based on stars or customer evaluations which are converted into a TrustScore. At this year's ITB Berlin, our partner Mecklenburg-Vorpommern invited us to join a panel discussion to give valuable insights about the topic of guest feedback and review marketing. The discussion included the following questions: How has Mecklenburg-Vorpommern been using customers’ ratings information? How are tourism products customized, and what characterizes innovative quality management? And: to what extent is it possible to professionalize weaker providers as well? Panel guests: Claudia Gilles, CEO, German Tourism Association (DTV) Harald Machur, Head of the… Lire plus »

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The Top 3 Features Hotels Can Leverage in A Guest Feedback Platform

par janvier 16, 2018 7:00 Leave a comment

New Year, New Strategy. It has a nice ring to it. But what hotel marketing or hotel operations strategy is right for you, and how can you make sure it’s successful? At TrustYou, we know one thing for certain: guest feedback impacts bookings. From the initial booking, all the way until the guest checks out, guest feedback impacts a guest’s decisions and experiences from start to finish. That’s why a single, online reputation solution isn’t enough to strategically take advantage of everything guest feedback has to offer. Today, hotels need a solution to not only analyze, but also collect, manage,… Lire plus »

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2017 Year in Review: A Look Back at Last Year’s Biggest Moments

par janvier 11, 2018 12:10 Leave a comment

If 2016 was amazing, 2017 was one for the record books. From new platform features and updates, to significant customer milestones, ambitious projects and innovative research, 2017 has been another epic year here at TrustYou. So, as we begin a new year, we’d like to take a moment and look back on all the things we’ve learned, experienced, and achieved together in the past 12 months.   See the 2017 Year in Review   The highlight of the year has to be, without a doubt, TrustYou’s acquisition. After carefully searching for a partner in crime, as we like to call… Lire plus »


Millennials Are Choosing OTAs – How Can Reviews Influence Their Decisions?

par août 29, 2017 1:30 , , Leave a comment

It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality is going above and beyond to adapt to this particular generation of consumers. Driving millennials to a hotel and keeping things as personal as possible has become a priority for hotels and, naturally, this includes direct bookings.   What happens though when millennials choose OTAs rather than booking directly on the hotel website? Unfortunately, this is not a rhetorical question, but a reality. Studies show that indirect bookings are on… Lire plus »


How to Achieve Organizational Change through Customer Feedback

par juin 20, 2017 8:01 Leave a comment

Organizational change CAN be achieved through customer feedback, that is why hotels must look into ways to collect information from your guests. Everyone who stays in your hotel should be presented with ways that enable him or her to give feedback, because the feedback you received helps to improve the customer experience. This article will take you through the entire process of asking for feedback. It will teach you many useful things that will prove to be efficient now and in the future. #1: Encourage Customer Feedback A guest experience survey is something you give to each one of your customers. It… Lire plus »


Top Hotel Restaurants to Check out During HITEC 2017

par juin 8, 2017 10:00 Leave a comment

If you’re attending HITEC 2017 in Toronto, there’s a good chance you’ll want to know the good spots nearby to grab a great breakfast, lunch, dinner, or drinks. That's why we scoured our database of online reviews to bring you the five highest rated hotel restaurants near the convention center that offer a unique and delicious meal. Whether you want to impress a potential business partner or have a great place to eat with your team, these places all come highly recommended.   1. Making Waves Boatel This charming floating hotel is located in the center of downtown Toronto and offers an… Lire plus »


Weekly Roundup #22: Travel, Tech and Social Media

par juin 2, 2017 9:39 Leave a comment

Week 22/2017 Hello, fellow readers and happy Friday! Once again, we welcome you to our Weekly Roundup! You know why you’re here: you can take a look at the most important and interesting news that have surfaced the media this week and go through a quick recap before you wander off into the weekend! So enjoy the read and we’ll see you next Friday! Industry News hopes to soon list private rooms across Japan: It seems that is hoping to book a spot in listing private lodging available for travelers across Japan. Gillian Tans, chief executive officer of… Lire plus »


APIs and how to use them to increase bookings

par mai 17, 2017 3:32 Leave a comment

Property management, customer relationship management, revenue management, reputation management, bookings These different kinds of software solutions all help hotels to guarantee a flawless booking experience, a pleasant on-site stay, and a positive online rating. Hundreds of established companies, as well as new start-ups, facilitate the hotel-guest-relations and want to become a part of a hotel’s tech stack. The ones that are most effective understand the technological requirements in a hotel ecosystem, and are using APIs to seamlessly connect their offerings to the day-to-day operations of their hotel partners. So how can hotels utilize these API connections to work more… Lire plus »


These Categories Are Most Positively and Negatively Impacting Hotel Ratings

par avril 27, 2017 2:00 , , Leave a comment

Friendliness of staff most positively impacts hotel ratings, while bathrooms are dragging hotel ratings down most often.   Guest reviews have gone beyond simple 1-to-5 star hotel ratings. With the introduction of guest satisfaction surveys and review sites like TripAdvisor, hotel guests started leaving detailed reviews to help future travelers make decisions. Now, recent research confirms that over 95% of travelers are reading those reviews before booking a hotel. However, travelers are not the only ones who can benefit from this level of detail.   With TrustYou’s advanced text analysis, we can pinpoint positive and negative sentiments for 100+ categories… Lire plus »