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Weekly Roundup #8: Travel, Tech and Social Media

por febrero 23, 2018 12:23 pm Leave a comment

Week 8/2018 Hello, everyone and welcome to our Weekly Roundup! You know the drill by now: every Friday, we make it our mission to break down the most important and relevant news and stories that were recently published in the media. From trends to technology, we have it all. So read along and get your dose of information before heading into the weekend. Also, don’t forget to follow our social media accounts, for even more hospitality insights: Facebook, Twitter, LinkedIn and Instagram! Have a wonderful weekend!   Industry News TrustYou Wins #1 in the HotelTechAwards 2018 for “Reputation and Review… Lea más »

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The Guest Feedback A-Z Guide For Hotels: Part III

por febrero 21, 2018 8:32 am , Leave a comment

The third installment of our Guest Feedback A-Z Guide is here and this week we are focusing on everything from marketing to surveys. You probably know the drill by now: we are breaking down the most relevant concepts of guest feedback and the hospitality industry in summarized definitions and referrals to extra pieces of information. Also, in case you missed the first two parts of the A-Z Guide, take a look here and here.   M Marketing = A concept that you are probably already familiar with, marketing represents all of a business’ actions of promoting and selling its products… Lea más »

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Weekly Roundup #7: Travel, Tech and Social Media

por febrero 16, 2018 11:39 am Leave a comment

Week 7/2018 Another week means another Weekly Roundup on our blog! As always, we selected the most interesting and relevant news and stories that were published this week, so go ahead and take a look before you head off into the weekend. Also, don’t forget to follow us on social media, for even more updates and insights: Facebook, Twitter, LinkedIn, Google+ and Instagram! We’ll be back next Friday and until then, have a wonderful weekend!   Industry News TUI Group Wants a Bigger Slice of the Tours and Activities Market: Having accumulated so much customer data, our partner, TUI Group,… Lea más »

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The Guest Feedback A-Z Guide For Hotels: Part II

por febrero 15, 2018 8:40 am , Leave a comment

Last week we published the first part of our Guest Feedback A-Z Guide for Hotels and, in case you haven’t seen it already, you can check it out here. This week, we continue to break down the most relevant terms and concepts that any person working in hospitality needs to know. From Google to loyalty programs, take a look at our summarized definitions, with extra references and supporting materials that can help you get a better grip on the industry!   G Google = Basically, the world’s largest and most used search engine - also when it comes to travelers… Lea más »

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Weekly Roundup #6: Travel, Tech and Social Media

por febrero 9, 2018 12:00 pm Leave a comment

Week 6/2018 It’s time for another Weekly Roundup, so welcome to our blog! You weekly dose of information is ready to go and, as always, we gathered the most recent and interesting news and stories from hospitality and travel. Take a look, enjoy the read and don’t forget to follow our social media, for even more industry insights: Facebook, Twitter, LinkedIn, Google+ and Instagram! Have a wonderful weekend!   Industry News Google will let you book hotels and flights through search results: Google has changed the way people can search for hotels and flights using smartphones in a bid to… Lea más »

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The Guest Feedback A-Z Guide For Hotels: Part I

por febrero 7, 2018 1:49 pm , Leave a comment

Hospitality is a giant industry, constantly growing, constantly changing and improving and guest feedback plays an important role throughout every step of the guest journey. While swimming in such deep waters, knowing and understanding all of its complex implications can sometimes come as a challenge. Especially since technology has started to impact hospitality and the importance of reviews and continues to do so, more and more every day, new and exciting concepts arise and you have to make sure that you keep up with them.   This is why we created the Guest Feedback A-Z Guide for Hotels, meant to… Lea más »

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Weekly Roundup #5: Travel, Tech and Social Media

por febrero 2, 2018 1:52 pm Leave a comment

Week 5/2018   The Weekly Roundup is here and you know what that means: it’s the end of another great, productive week and we have the news to prove it. As usual, you can find here a selection of hospitality news and stories, ranging from trends to technology and everything in between. So make yourself comfortable and enjoy the read. Until next Friday, don’t forget to follow our social media accounts (Facebook, Twitter, LinkedIn, Google+ and Instagram!) and have an amazing weekend!   Industry News Upcoming Webinar - The Value of Cross-Channel Communication Between Hotel Staff and Guests: We’re more… Lea más »

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Why Listening To Your Guests Is The Key To Improved Operations Management

por febrero 1, 2018 12:07 pm , Leave a comment

Swinging back and forth between departments and representatives is usually a pretty frustrating experience, especially when you’re on vacation. No one wants to waste time on complications or misunderstanding, no matter how unintentional they are.   Of course, there are always two sides to any story and it’s easy to understand why, as a traveler, you wouldn’t want to deal with any complications during your trip; on the other hand, if you work in hospitality, you know how complex a hotel’s structure is and how hard it is to constantly maintain operations at an optimal, satisfactory level. Although technology has… Lea más »

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Weekly Roundup #4: Travel, Tech and Social Media

por enero 26, 2018 1:55 pm Leave a comment

Week 4/2018 Greeting and welcome to the Weekly Roundup! It’s been another busy week in hospitality, so we gathered and summarized a few interesting news, that you can find below. As usual, we have everything, from news to trends and technology stories, so make sure not to miss them! Also, you can follow our social media accounts, to see what we are up to during the week: you can find us on Facebook, Twitter, LinkedIn, Google+ and Instagram! Have a wonderful weekend!   Industry News Ctrip launches online platform to offer enterprises customized travel services: Chinese online travel agency giant… Lea más »

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How Live Chat Can Improve The Guest Experience

por enero 23, 2018 11:10 am , , Leave a comment

If you were around before the internet became a modern god and absolutely vital for any home and business, you can probably still remember what sending out a letter was like. Oh, the time that you spent writing it, how long it took for it to get to the destination, how many days passed before getting a reply… Doesn’t that just sound so… old and far away?   Luckily, the old ways are far behind us. Although some hopeless romantics could argue that letters still have their charm and are certainly personal, it’s no secret that the vast majority of… Lea más »

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The Top 3 Features Hotels Can Leverage in A Guest Feedback Platform

por enero 16, 2018 4:15 pm Leave a comment

New Year, New Strategy. It has a nice ring to it. But what hotel marketing or hotel operations strategy is right for you, and how can you make sure it’s successful? At TrustYou, we know one thing for certain: guest feedback impacts bookings. From the initial booking, all the way until the guest checks out, guest feedback impacts a guest’s decisions and experiences from start to finish. That’s why a single, online reputation solution isn’t enough to strategically take advantage of everything guest feedback has to offer. Today, hotels need a solution to not only analyze, but also collect, manage,… Lea más »

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2017 Year in Review: A Look Back at Last Year’s Biggest Moments

por enero 11, 2018 12:10 pm Leave a comment

If 2016 was amazing, 2017 was one for the record books. From new platform features and updates, to significant customer milestones, ambitious projects and innovative research, 2017 has been another epic year here at TrustYou. So, as we begin a new year, we’d like to take a moment and look back on all the things we’ve learned, experienced, and achieved together in the past 12 months.   See the 2017 Year in Review   The highlight of the year has to be, without a doubt, TrustYou’s acquisition. After carefully searching for a partner in crime, as we like to call… Lea más »

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Millennials Are Choosing OTAs – How Can Reviews Influence Their Decisions?

por agosto 29, 2017 1:30 pm , , Leave a comment

It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading the race and hospitality is going above and beyond to adapt to this particular generation of consumers. Driving millennials to a hotel and keeping things as personal as possible has become a priority for hotels and, naturally, this includes direct bookings.   What happens though when millennials choose OTAs rather than booking directly on the hotel website? Unfortunately, this is not a rhetorical question, but a reality. Studies show that indirect bookings are on… Lea más »

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How to Achieve Organizational Change through Customer Feedback

por junio 20, 2017 8:01 pm Leave a comment

Organizational change CAN be achieved through customer feedback, that is why hotels must look into ways to collect information from your guests. Everyone who stays in your hotel should be presented with ways that enable him or her to give feedback, because the feedback you received helps to improve the customer experience. This article will take you through the entire process of asking for feedback. It will teach you many useful things that will prove to be efficient now and in the future. #1: Encourage Customer Feedback A guest experience survey is something you give to each one of your customers. It… Lea más »

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Top Hotel Restaurants to Check out During HITEC 2017

por junio 8, 2017 10:00 am Leave a comment

If you’re attending HITEC 2017 in Toronto, there’s a good chance you’ll want to know the good spots nearby to grab a great breakfast, lunch, dinner, or drinks. That's why we scoured our database of online reviews to bring you the five highest rated hotel restaurants near the convention center that offer a unique and delicious meal. Whether you want to impress a potential business partner or have a great place to eat with your team, these places all come highly recommended.   1. Making Waves Boatel This charming floating hotel is located in the center of downtown Toronto and offers an… Lea más »

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Weekly Roundup #22: Travel, Tech and Social Media

por junio 2, 2017 9:39 am Leave a comment

Week 22/2017 Hello, fellow readers and happy Friday! Once again, we welcome you to our Weekly Roundup! You know why you’re here: you can take a look at the most important and interesting news that have surfaced the media this week and go through a quick recap before you wander off into the weekend! So enjoy the read and we’ll see you next Friday! Industry News Booking.com hopes to soon list private rooms across Japan: It seems that Booking.com is hoping to book a spot in listing private lodging available for travelers across Japan. Gillian Tans, chief executive officer of… Lea más »

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APIs and how to use them to increase bookings

por mayo 17, 2017 3:32 pm Leave a comment

Property management, customer relationship management, revenue management, reputation management, bookings management...software. These different kinds of software solutions all help hotels to guarantee a flawless booking experience, a pleasant on-site stay, and a positive online rating. Hundreds of established companies, as well as new start-ups, facilitate the hotel-guest-relations and want to become a part of a hotel’s tech stack. The ones that are most effective understand the technological requirements in a hotel ecosystem, and are using APIs to seamlessly connect their offerings to the day-to-day operations of their hotel partners. So how can hotels utilize these API connections to work more… Lea más »

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These Categories Are Most Positively and Negatively Impacting Hotel Ratings

por abril 27, 2017 2:00 pm , , Leave a comment

Friendliness of staff most positively impacts hotel ratings, while bathrooms are dragging hotel ratings down most often.   Guest reviews have gone beyond simple 1-to-5 star hotel ratings. With the introduction of guest satisfaction surveys and review sites like TripAdvisor, hotel guests started leaving detailed reviews to help future travelers make decisions. Now, recent research confirms that over 95% of travelers are reading those reviews before booking a hotel. However, travelers are not the only ones who can benefit from this level of detail.   With TrustYou’s advanced text analysis, we can pinpoint positive and negative sentiments for 100+ categories… Lea más »

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Weekly Roundup #13: Travel, Tech, and Social Media

por marzo 31, 2017 8:47 am Leave a comment

Week 13/2017 Greetings, fellow readers! Another Friday means another Weekly Roundup, so welcome back to our blog! As usual, you can find here this week’s most important and interesting news from the hospitality industry and also, stories and post about trends and technology. Take a look at our recap and enjoy! Have a wonderful weekend and don’t forget to stay tuned for the next Weekly Roundup! Industry News AccorHotels to purchase Potel & Chatbot: It was announced this week that AccorHotels, the management of Potel & Chatbot and Edmond de Rothschild Investment Partners have entered into exclusive negotiations to acquire… Lea más »

[Infographic] Online Booking Trends: Understanding Traveler Behavior

por marzo 30, 2017 9:04 am , Leave a comment

When it comes to booking a hotel, predicting traveler behavior is difficult. While research studies exist, the facts often remain a mystery to those who don’t have much time to sift through it. With this limited time in mind, we’ve packed the latest traveler behavior research from our new white paper into one convenient infographic. It contains interesting stats such as: 86% of online travelers choose hotels over other accommodation types, 81% of travelers prefer using Google during their travel/accommodation search process, and 88% will sort out hotels from their searches with poor review scores.     All of this… Lea más »