Author Archives for Laura Badiu

blog-banner-weekly-roundup (1)

Weekly Roundup #24: Travel, Tech and Social Media

by June 16, 2017 9:33 am Leave a comment

Week 24/2017 Happy Friday, everyone! You know why you’re here: our Weekly Roundup is the perfect way of ending the week and here you can get your fresh dose of news and stories from the hospitality industry. As usual, we have selected the best and most interesting ones, so make sure to take a look and enjoy the read! Until next week, we wish you a great, sunny weekend! Industry News Our company was acquired by Recruit, the Leading Japanese Internet and Media Group: Let’s start with that piece of news that was the most relevant and exciting for us… read more »

blog-banner-weekly-roundup (1)

Weekly Roundup #23: Travel, Tech and Social Media

by June 9, 2017 10:16 am Leave a comment

Week 23/2017 Hello once again and happy Friday! Welcome to a brand new Weekly Roundup! As usual, we gathered the most interesting news and stories that were published this week, so feel free to take a look, scan the headlines and go through the extended articles. We hope you enjoy the read and we’ll see you again next week, same place, same time. Until then, if you want to get daily updates and insights, you can follow our social media accounts: we are on Facebook, Twitter, LinkedIn, Google+ and Instagram! Have a lovely weekend! Industry News Sofitel Dubai Wafi to… read more »

blog-banner-weekly-roundup (1)

Weekly Roundup #22: Travel, Tech and Social Media

by June 2, 2017 9:39 am Leave a comment

Week 22/2017 Hello, fellow readers and happy Friday! Once again, we welcome you to our Weekly Roundup! You know why you’re here: you can take a look at the most important and interesting news that have surfaced the media this week and go through a quick recap before you wander off into the weekend! So enjoy the read and we’ll see you next Friday! Industry News Booking.com hopes to soon list private rooms across Japan: It seems that Booking.com is hoping to book a spot in listing private lodging available for travelers across Japan. Gillian Tans, chief executive officer of… read more »

instagram.pinterest

How to make your hotel’s social media a source for travel inspiration (II) – Instagram & Pinterest

by May 30, 2017 10:07 am , Leave a comment

In our previous post, we began to dive into social media and how you, as a hotelier, can transform it into a source for travel inspiration. More specifically, we talked about how you can optimize your hotel’s Facebook and Twitter profiles, in order to make sure that they appeal to travelers and are going to be a reason for them to choose and book your hotel. Now it’s time to explore two more social media channels with very high levels of popularity: Instagram and Pinterest. Slightly different from Facebook and Twitter, these platform are all about visuals. Looking back in… read more »

blog-banner-weekly-roundup (1)

Weekly Roundup #21: Travel, Tech and Social Media

by May 26, 2017 10:18 am Leave a comment

Week 21/2017 Greetings, everyone and welcome back on our blog, for another Weekly Roundup! As usual, we gathered every single piece of information that is of interest to us and the travel industry, so make sure to take a look at the headlines! And if you want daily updates and news, don’t forget to follow our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Until next Friday, have a lovely weekend! Industry News Best Western buys Sweden Hotels in latest consolidation move: Our clients from Best Western have recently completed the acquisition of Sweden Hotels, a collection of 59… read more »

social media1

How to make your hotel’s social media a source for travel inspiration (I) – Facebook & Twitter

by May 23, 2017 9:55 am , Leave a comment

When it’s a well known fact that social media validates a brand and increases its awareness, are you sure that you are making the most out of your hotel’s social media presence? Social media allows hoteliers to bring their business forward, to advertise its strongest suits, and to communicate with travelers and/or guests, in the easiest possible way. This can result in increased bookings and ultimately, more revenue. So we’ll be talking about the most important things that you have to keep in mind when launching your hotel’s profile on Facebook and Twitter. Also, keep an eye out for our… read more »

blog-banner-weekly-roundup (1)

Weekly Roundup #20: Travel, Tech and Social Media

by May 19, 2017 10:23 am Leave a comment

Week 20/2017 Happy Friday, everyone and welcome to our Weekly Roundup! You know the drill by now: every end of the week, we put together the most interesting and relevant news and stories regarding hospitality. So feel free to take a look at the headlines below and pay us another visit next Friday, for another roundup. Until then, keep checking our website, for interesting blog posts, press releases, best practice guides and extended whitepapers. And don’t forget about our social media accounts, we are on Facebook, Twitter, LinkedIn, Google+ and Instagram! We wish you a lovely, relaxing weekend! Industry News… read more »

blog-banner-weekly-roundup (1)

Weekly Roundup #19: Travel, Tech and Social Media

by May 12, 2017 12:13 pm Leave a comment

Week 19/2017 Greetings, fellow readers and welcome back to our Weekly Roundup! The time has come once again to go through a quick and informative recap and see what happened lately in the hospitality industry. We have selected for you the most interesting news and stories that came up this week and you can find all of them below. We hope you enjoy the read and have an amazing weekend! Industry News Priceline Group bookings soar by a quarter to hit $20 billion in three months: The Priceline Group, parent-company of our friends from Kayak, has seen gross bookings across the… read more »

direct messaging on site

Direct Messaging Guests: The On-site Experience

by May 9, 2017 7:59 am , Leave a comment

We have previously talked about direct messaging, so you might already know why it’s important to not be afraid of direct messaging your guests and the do’s and don’ts of the process. And with technology driven millennials taking over, it’s also good to know that 77% of consumers with texting capabilities, aged 18-34, are likely to have a positive perception of a company that offers text messaging features. That being said, it’s time to focus on what we consider to be the best and most important stage of direct messaging: the guests’ on-site experience. There’s no time like the present,… read more »

blog-banner-weekly-roundup (1)

Weekly Roundup #18: Travel, Tech and Social Media

by May 5, 2017 1:04 pm Leave a comment

Week 18/2017 It’s Friday once again, so it’s time for our Weekly Roundup! Welcome back, everyone! We have a new exciting partnership this week and a brand new best practice on our blog. Besides, you can find here the latest news and stories from the hospitality industry, from across the media. Also, don’t forget that you can follow us on our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram! Have an amazing weekend and don’t forget to stop by next week! Industry News IBC brings relationship management to independent hotels via strategic TrustYou partnership: We are excited to announce… read more »